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Web Marketing News & Articles

  • Internet Marketing Trends for 2010

    With all of the pundits trying to predict the next online trend and telling everyone that they know what to expect or what they think will be coming down the line. In actuality, the prediction business has never been harder to keep up with, whether the newest online trend will be an expansion to mobile platforms, social media marketing or the evolution of new Search Engine Optimization techniques... Read More

  • Building Customer Loyalty through Online Video and Social Networking

    During these rough economic times and with the online environment being so competitive, businesses need to create and sustain brand awareness now more than ever. Businesses must also focus on building customer loyalty with their online audience; this in turn will drive repeat visitors and sales... Read More

  • Killer Email Copy in 5 Short Steps

    When it comes to getting your emails noticed, you have to start off with some great email copy. Most internet marketers find that there are certain talents involved in being able to write email copy that grabs the attention of the user, reads well, and doesn’t push like a salesperson with a dangerously low quota. There are 5 simple steps to help you on your way if you want to write your own killer copy for your email marketing campaign. Read More

  • Is Your Email Marketing Campaign Compliant With CAN-SPAM Act?

    Whether you're utilizing your own in-house marketing department or outsourcing to a web marketing company, it is critical that your email marketing campaign is CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) compliant. Not exactly sure what that is, or whether or not your emails meet the criteria set forth by the FTC? It’s in your best interest to find out quickly, before you hit the send button on one more campaign. Read More

  • Three Steps to Better Email Marketing

    A lot has been said about the subject of email marketing, and numerous tips, tricks and techniques have been discoursed throughout the Internet on blogs, forums, and by web marketing companies. But more often than not, the subject matter focuses on the content of the email, and fails to address a critical factor that may render your entire email marketing campaign ineffective, no matter how outstanding the content of your emails might be. Read More

  • Latest Website Design Trends for 2010

    Well, 2010 has finally arrived, and with it are new, innovative Website designs that will usher in the brave, new look of tomorrow’s online marketplace. There will be Web design trends that people will love and some they hate, and what is hot at the beginning of the year may be cold by year’s end. Additionally, the trend doesn’t begin and end on January 1st; there is a definite shift in ideas and trends as the year progresses, albeit a subtle one, as new ideas emerge and become more streamlined. Read More

  • Does your Business need a Facebook account?

    The social networking site Facebook continues to increase in popularity, attracting thousands of new subscribers every day. As such, the potential for online marketers is tremendous and ever-growing. Presently, Facebook has over 350 million users and is forecasted to be over 600 million by 2011. Read More

  • Predictions for E-commerce

    There are several new trends emerging in the world of e-commerce, but perhaps the most prevalent is that of social networking and its effects on the current online market. In previous years, the growing popularity of Cyber Monday was fed by a blast of email marketing messages, which continued throughout the holiday shopping season as online retailers sought to capture larger revenues from consumers. Read More

  • Five Things That Can Make People Leave Your Website and NEVER Come Back

    As advances in technology and the Internet have allowed websites to utilize a bevy of creative enhancements, website design developed into an art and a science. Advanced HTML and sophisticated software has thankfully rendered ugly frames a thing of the past, and layout possibilities are endless. Read More

  • Why Businesses Should Embrace Facebook Instead of Blocking It

    Although Facebook remains one of the most blocked sites from within an office, many companies have taken the initiative and created a Facebook page in order to expand their web presence. A Facebook page also allows a company to quickly post important information, links and videos, further increasing brand recognition and alerting followers of new events. Read More

  • Email Marketing: Critical Factors and New Trends. How Well Do You Know Them?

    Recent years have shown a significant increase in the use of email marketing campaigns by both major corporations and small businesses. As new email marketing trends continue to emerge, the practice is expected to grow another 15% this year. Read More

  • Five Important Elements of a Successful E-Commerce Site

    If your company offers a tangible product(s), and you have a website, then it's likely you've already entered the exciting, lucrative world of e-commerce. Perhaps your sales are sufficient enough that you think you might not need to make any improvements. Maybe you think it isn't worth the time or the effort. But what if even just one simply improvement can increase monthly sales by $1,000? Maybe $10,000? Perhaps even $100,000. Is it worth it then? Read More

  • Five Simple Ways to Increase Website Traffic

    Thoroughly examine the features of your website. Ask yourself if some things are totally necessary, and if there is anything that might be missing. More importantly, is your website user-friendly? Imagine yourself a user visiting the website for the first time. Is navigation easy? Can you find what you are looking for quickly? It’s understandable that you might be proud of your website and object to making any changes, but at the same time, ego should never stand in the way of progress. Read More

  • The Twitter Effect: More Popular Than The News?

    An increasing number of sources tend to be in agreement: more people appear to be choosing Twitter as a news source over viewing traditional media outlets. While actual statistics may be hard to measure accurately, consider a few comparisons. Read More

  • Five Things Your Business Can Do To Beat This Economy And Your Competition

    A tough economy has put a lot of businesses and corporations through the ringer, and many have fallen victim to the harsh economic landscape. Those that have survived thus far find increased competition and a future rife with uncertainty. But advances in technology, used in conjunction with tried and true marketing strategies and business principles, will help any business not only weather the storm, but also level the playing field and rise up over their competitors. Read More

  • E-Commerce – The New American Dream?

    A little less than a century ago, ordinary citizens in America noted the ideal of the American dream. Since then, the concept of achieving prosperity, wealth and happiness has remained a motivating force amongst many. Although much has changed since the notion of the American dream was first realized, the dream itself has stayed firmly rooted to its original convictions. Read More

  • Is Your Website all Style and No Substance?

    As the Internet is likely being utilized as the primary method of finding information on products, services, and businesses, most corporations have realized that some type of online web presence is essential in order to remain competitive and ensure continued success. However, small businesses and corporations must also realize that just as a book is typically judged by its cover, a business might very well be judged by its website. Read More

  • Email Marketing

    When you have a new product to promote, information regarding an event, or important news to share, it is critical that your message reaches your target base in a timely fashion. Simply waiting for prospects to visit your site is not feasible or cost-efficient, especially when you can easily place your information directly in front of the eyes of thousands overnight. Read More

  • Email Marketing Tips and Techniques

    Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation's customer base. But a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results. Email marketing comes in many shapes and forms, and can often be used on a daily basis. Read More

  • Social Networking

    At this point in time, MySpace and Facebook have become household names. MySpace is still categorized a website for the younger generation whereby individuals can chat with their friends, meet new people, and share photos and links, while Facebook has emerged as a more sophisticated, streamlined version, utilized by young and old alike. Read More

  • How SEO & Active Web Group Helped Construction Book Express

    Those who write for the web and those who market their company, product or service online have no doubt heard of and probably utilized Search Engine Optimization (SEO). While there are many who swear that SEO is the primary factor inherent in any internet marketing endeavor, there are many more who remain wary and even untrusting of the complex technique, especially with so many self-proclaimed SEO gurus populating the Internet these days. Read More

  • Pay Per Ranking Success Stories

    Pay Per Ranking (PPR) is a relatively new concept amongst the mainstays of Internet marketing solutions, such as SEO or Pay-Per-Click, but it is no less effective. Pay Per Ranking is an innovative SEO marketing technique that delivers high search engine rankings based upon organic search results, and companies pay only when they achieve a desired ranking, typically Page One results. Read More

  • Importance of SEO

    So by now you've heard all about Search Engine Optimization (SEO) and how it's supposed to be the greatest online marketing strategy used to drive traffic to your corporate website. Just place a few keywords in the text on your website and your bound to show up in the top results of a search engine, right? Read More

  • Pay Per Click Management

    The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the fundamentals of PPC just isn't enough to build an effective Pay Per Click campaign, especially in a market with a large amount of competitors. Read More

  • Yahoo Adopts Spamhaus Blacklists.What Does this Mean to You?

    This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending on the practices used by your email service provider (ESP) along with your current email marketing guidelines, it can mean the difference between showing up in your recipients' email boxes and being blacklisted. Read More

  • Do Any of These Duplicate Content Scenarios Apply to Your Site?

    Search engines dislike duplicate content for a few reasons. One is that major search engines such as Google, Yahoo, MSN, and Ask aim to provide searchers with a diverse cross-section of unique content, and duplicate content often results in duplicate listings that impair the searcher's experience... Read More

  • Testing.1-2-3.Testing

    When it comes to website optimization, you can't always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious... Read More

  • Search Engine Secrets Revealed

    While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn't as lengthy as one might think. The processes they use to provide relevant results when a web search is undergone can best be described in the following four steps... Read More

  • Latent Semantic Indexing

    Just when you thought you might be starting to understand how search engines compile their organic rankings, you stumble upon a new factor in the algorithm. While latent semantic indexing (LSI) isn't exactly a new practice, it has been getting more attention as of late so we thought we'd take a moment to shed some light on it. Read More

  • Email Marketing: Changing the 'Average' Opinion

    In the days of spam-riddled inboxes, everyone has an opinion on how to raise the average conversion, the average sale, average open rate, or the average click-thru. Years of data from some of the best, and worst, companies who specialize in online marketing have been analyzed and published to help construct "best practices" for email marketers. For that, I say "Congratulations!" You're on course to bring email marketing, a gateway of infinite marketing possibilities and unlimited ROI potential, to an "average" level. Read More

  • Give 'Em What They Really Want

    Most of us are aware that in order to generate effective email campaigns, they must contain offers that are relevant to our customers. However, innovative teen eretailer Karmaloop recently took that knowledge a step further by giving their finicky consumers even greater control over the merchandise offers they get. By allowing their subscribers to select specific product categories and brands they are interested in, Karmaloop's email-generated revenue jumped 318%. Read More

  • How to Minimize the Effects of Google's Sandbox

    Every new website is subject to the Google sandbox, otherwise known as age delaying. The sandbox is the virtual place Google puts new websites before it deems them eligible for decent search rankings. Although this age delay varies from site to site, on average new websites with new domains must wait six months before they will be allowed into Google's coveted Top Positions club. Read More

  • Using Local Search to Generate Sales Leads

    Think of it as an upgrade from the often pricey, frequently overlooked, and increasingly outdated YellowPages ad. Since many small companies do not have the resources to track clicks and would prefer to create sales leads in person or via telemarketing, local search engines offer a more practical option than Google's AdWords and Yahoo's AdSense. Read More

  • You Have an Online Reputation to Uphold

    Do you know what your customers, ex-employees, and competitors are saying about you? The Internet allows information to travel faster than the speed of sound, so it's important that you're paying attention to online conversations about your company. Anything posted on the Internet about you can have a huge impact on how people view your organization. Read More

  • The Latest Trends in Web Design

    Let's face it, we've all come across websites on the Internet that are less than appealing. With large, intrusive text, multitudes of bright colors competing with one another, and crammed information, it's a wonder these sites accomplish anything at all. Today's web surfers are quickly scared off by such websites, clicking away from them as fast as they arrived. Read More

  • Web 2.0 for Businesses

    With the explosion of online social networks during the past couple of years, it was only a matter of time before businesses got in on the action. More and more small businesses today are bypassing conventional methods of advertising and setting up their profiles on social networking sites like MySpace and LinkedIn. Read More

  • Establishing an Effective E-Commerce Website

    E-commerce debuted in 1994 when the first banner ad was placed on the Web. Since then e-commerce has grown in leaps and bounds and today generates yearly sales in excess of $108 billion in the United States alone. Read More

  • The Highest ROI for Your Marketing Dollar

    Business owners are constantly looking for the most successful and cost-effective ways to grow their businesses and boost their bottom lines. So why are some businesses still not taking advantage of email marketing? Read More

  • The Panamazation of Paid Search

    First announced in April 2006, Yahoo's "Project Panama" promised a revamped paid search engine marketing platform that would eliminate its "open auction" structure in favor of the invisible bidding format already in use by Google, MSN, and Ask. Yahoo began Panama's launch in December and plans to have all of its clients utilizing the new platform by the end of February. Read More

  • 9 Steps to Improving Your PPC Results

    When paid search is done correctly, it can deliver the best results for your advertising dollar. However, it can be quite challenging and requires careful selection of keywords and phrases, expert copywriting for ads and landing pages, and in-depth analysis and testing of results. Read More

  • The 80/20 Rule of Search

    There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first place. Read More

  • What's All the Noise About SEO?

    If you're a marketer, odds are you've been hearing a lot about SEO lately. But what exactly is it? And how does it work? Read More

  • The Inside Scoop on URL Canonicalization

    Canonicalization is the process that search engines use to determine the best URL or website address when several different choices exist. This is a common issue that is predominantly related to home page files at the root level. For example, to a web user, the following URLs all appear to be the same... Read More

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