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News & Articles

  • Yahoo Adopts Spamhaus Blacklists.What Does this Mean to You?

    This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending on the practices used by your email service provider (ESP) along with your current email marketing guidelines, it can mean the difference between showing up in your recipients' email boxes and being blacklisted. Read More

  • Do Any of These Duplicate Content Scenarios Apply to Your Site?

    Search engines dislike duplicate content for a few reasons. One is that major search engines such as Google, Yahoo, MSN, and Ask aim to provide searchers with a diverse cross-section of unique content, and duplicate content often results in duplicate listings that impair the searcher's experience... Read More

  • Testing.1-2-3.Testing

    When it comes to website optimization, you can't always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious... Read More

  • Search Engine Secrets Revealed

    While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn't as lengthy as one might think. The processes they use to provide relevant results when a web search is undergone can best be described in the following four steps... Read More

  • Latent Semantic Indexing

    Just when you thought you might be starting to understand how search engines compile their organic rankings, you stumble upon a new factor in the algorithm. While latent semantic indexing (LSI) isn't exactly a new practice, it has been getting more attention as of late so we thought we'd take a moment to shed some light on it. Read More

  • Email Marketing: Changing the 'Average' Opinion

    In the days of spam-riddled inboxes, everyone has an opinion on how to raise the average conversion, the average sale, average open rate, or the average click-thru. Years of data from some of the best, and worst, companies who specialize in online marketing have been analyzed and published to help construct "best practices" for email marketers. For that, I say "Congratulations!" You're on course to bring email marketing, a gateway of infinite marketing possibilities and unlimited ROI potential, to an "average" level. Read More

  • Give 'Em What They Really Want

    Most of us are aware that in order to generate effective email campaigns, they must contain offers that are relevant to our customers. However, innovative teen eretailer Karmaloop recently took that knowledge a step further by giving their finicky consumers even greater control over the merchandise offers they get. By allowing their subscribers to select specific product categories and brands they are interested in, Karmaloop's email-generated revenue jumped 318%. Read More

  • How to Minimize the Effects of Google's Sandbox

    Every new website is subject to the Google sandbox, otherwise known as age delaying. The sandbox is the virtual place Google puts new websites before it deems them eligible for decent search rankings. Although this age delay varies from site to site, on average new websites with new domains must wait six months before they will be allowed into Google's coveted Top Positions club. Read More

  • Using Local Search to Generate Sales Leads

    Think of it as an upgrade from the often pricey, frequently overlooked, and increasingly outdated YellowPages ad. Since many small companies do not have the resources to track clicks and would prefer to create sales leads in person or via telemarketing, local search engines offer a more practical option than Google's AdWords and Yahoo's AdSense. Read More

  • You Have an Online Reputation to Uphold

    Do you know what your customers, ex-employees, and competitors are saying about you? The Internet allows information to travel faster than the speed of sound, so it's important that you're paying attention to online conversations about your company. Anything posted on the Internet about you can have a huge impact on how people view your organization. Read More

  • The Latest Trends in Web Design

    Let's face it, we've all come across websites on the Internet that are less than appealing. With large, intrusive text, multitudes of bright colors competing with one another, and crammed information, it's a wonder these sites accomplish anything at all. Today's web surfers are quickly scared off by such websites, clicking away from them as fast as they arrived. Read More

  • Web 2.0 for Businesses

    With the explosion of online social networks during the past couple of years, it was only a matter of time before businesses got in on the action. More and more small businesses today are bypassing conventional methods of advertising and setting up their profiles on social networking sites like MySpace and LinkedIn. Read More

  • Establishing an Effective E-Commerce Website

    E-commerce debuted in 1994 when the first banner ad was placed on the Web. Since then e-commerce has grown in leaps and bounds and today generates yearly sales in excess of $108 billion in the United States alone. Read More

  • The Highest ROI for Your Marketing Dollar

    Business owners are constantly looking for the most successful and cost-effective ways to grow their businesses and boost their bottom lines. So why are some businesses still not taking advantage of email marketing? Read More

  • The Panamazation of Paid Search

    First announced in April 2006, Yahoo's "Project Panama" promised a revamped paid search engine marketing platform that would eliminate its "open auction" structure in favor of the invisible bidding format already in use by Google, MSN, and Ask. Yahoo began Panama's launch in December and plans to have all of its clients utilizing the new platform by the end of February. Read More

  • 9 Steps to Improving Your PPC Results

    When paid search is done correctly, it can deliver the best results for your advertising dollar. However, it can be quite challenging and requires careful selection of keywords and phrases, expert copywriting for ads and landing pages, and in-depth analysis and testing of results. Read More

  • The 80/20 Rule of Search

    There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first place. Read More

  • What's All the Noise About SEO?

    If you're a marketer, odds are you've been hearing a lot about SEO lately. But what exactly is it? And how does it work? Read More

  • The Inside Scoop on URL Canonicalization

    Canonicalization is the process that search engines use to determine the best URL or website address when several different choices exist. This is a common issue that is predominantly related to home page files at the root level. For example, to a web user, the following URLs all appear to be the same... Read More