So here you are with your new company website live and nothing is happening. You find yourself wondering why. Think of your website like a car. You spend thousands of dollars on this shiny new beautiful car. There it sits in your driveway. The only people that see it are the friends and family you told to come by and look at your new pride and joy. Maybe even a passerby stops and says “Wow, that’s a great looking car!” Unfortunately, you cannot drive it because you did not put gas in it! Read More »
Articles Written by April Hennessy
February 14th, 2012
The Importance of Hiring a Professional Marketing Company to Handle Your Pay Per Click Campaigns
Inexperienced Pay Per Click (PPC) users might as well drive by the search engine headquarters and just throw their cash out the window. In this economy, companies are trying to absorb tasks in house that under better financial circumstances, they would not attempt. It is a big mistake to have an in house inexperienced employee to work on your PPC campaigns and it can mean the difference of thousands of dollars. Read More »
January 11th, 2012
The Power of a Press Release
Most people think of a Press release and think it is just a simple newsletter announcing some promotion or new product. Well, it is, but it is so much more than that. A Press Release can be a powerful tool that assists in SEO link building, brand awareness, as well as opens up opportunities for great sales leads. Read More »
August 19th, 2011
Don’t Be So Quick To Point The Finger
Companies that participate in Pay Per Click advertising (often referred to as PPC) often like to put the responsibility of sales on this advertising strategy. This is a common mistake and often results in companies prematurely cancelling their participation with these programs. Pay Per Click is not responsible. People place blame on PPC and shut down their campaigns when they see that they have cost them money and nobody purchased their service or product. Read More »
August 11th, 2011
Tips on Advertising in Pay Per Click With Targeted Keywords
Believe it or not, in today’s world, there are still a lot of people out there that are unfamiliar with Pay Per Click Advertising, also known to the internet savvy as PPC. Pay per Click advertising is the program that is responsible for the ads on the major search engines that pull up on top and down the right hand side when you are searching the internet. Read More »
June 21st, 2011
Making Too Many Changes At Once to Your Pay per Click Campaign Is Unwise
In the world of Pay Per Click, there are many changes you can make to your account to try to better your outcome or tweak what is in there. Making too many of them at once leaves you with an uncertainty of what worked and what didn’t. Read More »
May 6th, 2011
Common Mistakes When Managing PPC on Your Own
People often make common mistakes when making the decision to advertise their company and the products they sell through Pay Per Click advertising on the internet. They look at what is entailed in creating a Pay Per Click program and decide to manage it themselves. When at a glance, it might seem simple, but there is so much more to it than just slapping in some keywords and an ad and letting them ride. Read More »
