Articles Written by Charles Dovbish

September 27th, 2012

Corporate Reputation Management

Corporate reputation management is largely thought to be associated with Fortune 500 companies and the global commerce industry. However, with the age of the Internet upon on us, corporate reputation management is becoming more and more about smaller enterprises. It’s no longer a battle against headline scandals. Smaller online companies that offer computer parts or medical supplies are getting hit with negative press and it is affecting their profits. Because of the anonymity that the Internet offers, everybody can be a critic and post something that is detrimental to a company. If you are searching for a corporate reputation management company there are a few things that you should take into consideration before signing a contract. Read More »

August 31st, 2012

PPC Tips For Big Results

Pay-per-click (PPC) is one of the best ways to get fast, targeted traffic to a website or blog. Whether you’re selling medical supplies or handmade quilts, PPC ads can have your website selling products in under an hour. While there are a lot of advantages to having PPC ads displayed, there are a few factors that can easily dissuade potential customers and your ad ranking in the search engines. Here are a few tips that you must abide by when you are researching and implementing your PPC ad campaigns. Read More »

August 21st, 2012

Content Marketing Strategies

Over the last couple of months Google has made it clear that content marketing is going to be the best way for web marketers to rank high and keep their rankings in the search engines. Content marketing allows bloggers and website owners to not only express their ideas, but to promote products and services. If your company uses a blogging platform, content marketing is going to be your key to outranking competitors. Here are a few strategies to consider when you are adding material to your content marketing campaigns. Read More »

August 10th, 2012

Social Bookmarking

Social bookmarking is one of the easiest ways to get your content read by a lot of people online. If you are looking for a simple way to drive traffic to your blog or website organically, social bookmarking can help you immensely. While social bookmarking is not a new way of directing traffic to your website, it is still pretty relevant in 2012. With the Panda and Penguin updates scattering the ranks of millions of websites across the Internet, people are constantly looking for a way to stay on top of the search engine results pages. If you haven’t taken the plunge to social bookmarking yet, here are a few reasons why you should consider it in the midst of the Google updates. Read More »

July 2nd, 2012

Google+ Tips

Although Google+ is nowhere nearly as strong as Linkedin or Facebook when it comes to social media, it is growing. There are a lot of ways that you can bring traffic to your website through more popular social media networks, but website owners and marketers should not just brush Google+ aside.  In a recent post from Google, the social media network has reportedly reached 100 million users. While Facebook has over 800 million users, 100 million is not a demographic to turn your nose up at. If you are a little late to the game, there are a few things that you can do in order to get your business or website into the Google+ game. Here are some very easy suggestions for using Google+ to your advantage. Read More »

June 19th, 2012

Optimizing Your Landing Pages

Landing pages are easily one of the most important aspects of every website. Whether you are running an E-commerce web store or the website of a philanthropic non-profit, the landing page is where most users are going to “land” during their search engine or direct marketing clicks. Because of its importance, the landing page for your website or blog must be as visible to the search engines as possible. This means optimizing it properly so more visitors can turn into more conversions. While SEO is crucial, sometimes website owners forget about who is on the other end of the screen: people. Here are a few suggestions to help you optimize your landing pages for search engines and readers.  Read More »

June 12th, 2012

Social Media Tips

Social media is an excellent resource for corporations, small businesses and individuals. When you have a social media account with different sites like Facebook, Twitter and Linkedin you can feed the latest content to your customers or readers through different means. When you utilize social media you have a better chance of your posts or articles going viral. But if you don’t know the kind of content that is likely to go viral, you will probably not be getting the subscriptions or the traffic that you want for your social media feeds.  Here are a few ways to help your content gain more readership. 

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March 28th, 2012

Find A Great SEO Company

Finding a great SEO company that is going to propel your website into the first couple pages of the Google search results is one of the best investments that you will ever make for your online business or website. When you have traffic to your website, sales are not too far behind. If you do not have the traffic you need to your site then you are missing out on potential sales as well as future clients and repeat business. Deciding on which SEO company you want to go with is extremely important for your business. If you go with the wrong SEO company then you will be wasting your time and your money on a company that might even hurt the ranking that your website is already at. Here is a quick tutorial on how to find an SEO company that will work with you instead of against you. Read More »

March 20th, 2012

3 Internet Marketing Techniques That Do Not Work

Internet marketing can be a great career when you are using the proper techniques. However, if you are not using the right techniques, you could be costing yourself credibility and sales online. Using bad methods to market your online products can keep you from making any profits at all. Even if you are not using illegal or unethical methods, there are certain techniques that will never work with Internet marketing. Organic search engine optimization and other forms of online marketing will sell your products effectively. Here are 3 Internet marketing techniques that do not work. Read More »