So often I am asked why email marketing campaigns are not well received. The content of an individual email can produce a short term drop, but a poor overall strategy contributes more heavily to slumping statistics. Four mistakes are quite serious (and often quite common) and, if not addressed, can lead to the death of your email marketing campaigns. Read More »
Articles Written by David Marinaccio
June 21st, 2012
Increase Sales with Email Marketing
Before jumping right into email marketing and trying to sell to your email list you should know some tried and true tenets that work for the vast majority of marketers. By following some simple rules you can ensure the biggest return on your email marketing investment. I call these tenets my golden three and they are Trust, Surprise and Listen. Read More »
May 22nd, 2012
Responsive Web Design
Responsive website design (also sometimes called adaptive web design) refers to websites created within a flexible grid. The reason for designing a website in this way is so that no matter what resolution, window size or device someone is using to view it, it should appear and function properly for them. If done correctly, using Cascading Style Sheets 3 (CSS3) Media Queries and HTML5, the site design should reorient and resize itself to fit a browser or device automatically. Read More »
April 18th, 2012
Types of Companies that Benefit Most from Email Marketing
Email marketing can benefit all sizes and types of companies. But, like all types of marketing, certain types of businesses have a real advantage when email marketing as compared to others. Your email marketing strategy still plays the biggest role in how well your email marketing performs, but certain types of companies do have an inherent advantage. Read More »
March 14th, 2012
Value of Small Business Marketing
Marketing should never be looked at as an expense. Over time, if marketing is costing your company money, then you need to rework your strategy. Marketing, by definition, is the action or business of promoting and selling products or services. This definition is not ambiguous. So often, small business owners seem to not fully understand the value of marketing. The vast majority of big businesses get it and in many cases, good marketing strategy is part of what made them big in the first place. Read More »
January 23rd, 2012
Web Design Trends 2012
Though it is impossible to predict the future, successful website design demands keeping up with the latest web design trends. As 2011 came to a close the expert creative staff here at Active Web Group took some time to reflect on the artistic ideas that came to life over the past year. New technologies and changes to the way people are viewing websites opens the door for new opportunities in 2012. Read More »
September 15th, 2011
E-commerce Strategies That Work
Targeting The Customers Specific Needs
All the leading websites for e-commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful e-commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases. There are several ways to go about doing this, from attractive pricing, special promotions, loyal customer rewards, and others. There are also several ways you can simply enhance the website, so as to offer more incentive and functionality to consumers.
First and foremost, the most successful e-commerce websites rely not just on search engine optimization to attract new customers, but also on building a large and loyal customer base. Specially targeting offers at an existing customer base is easy because you already know what they have bought from or looked at on the website. You can utilize that vital shopping data to better revise your site and to increase your understanding of what the customers want.
Targeting the Customer’s Needs
Some of the most successful e-commerce websites have reached their levels of success simply by prompting returning customers into buying new products based on the information regarding a particular customer’s interests and shopping habits. Adjusting your site accordingly, perhaps with a featured products section, special deals on popular products or bundles, and a product suggestion feature can lead to increased sales.
Easy Shopping
Another key to a successful online marketing strategy for e-commerce is to create a website that makes it especially easy for customers to shop for what they want. This includes organized, easy menus and browsing functions, and a shopping cart that is as straightforward as possible. If a customer needs to navigate through too many pages simply to reach the product section they’re looking for, or several pages before completing a purchase, then they may grow frustrated and choose to do future shopping on another site.
Suggestive Choice
You can also persuade customers to make a purchase by showing product reviews, displaying best seller lists, presenting color, style and size options, and also suggesting similar products that are often purchased together. Amazon.com is one of the biggest remarketers and does all of the above, in addition to regularly sending its customers emails about future purchases and discount offers. This service, if done properly, will also serve to increase customer loyalty and lead to a higher conversion rate for your website.
The above methods rely upon capturing as much information about your customer base as you can, so that you are able to tailor your offers to those who have already bought things from you. By doing this, you will be able to ensure that these people become valuable and long-term customers who regularly visit your website.
For more information on E-Commerce Solutions, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!
June 29th, 2011
Best Email Designs
A great email design is born from three basic principles; creativity, relevance and strategy.
Creativity is the most obvious of the three, but possibly the hardest to implement. Each email campaign needs to throw away the old palette and start with fresh, new paint and colors. Read More »
March 14th, 2011
Email Marketing in 2011
2010 saw a sharp rise in social media marketing. In fact, some companies chose to abandon email marketing altogether in 2010. However, most businesses choose to use both social media and email marketing campaigns. Email marketing is changing, and 2011 will require people to make adjustments in order to stay competitive. Read More »
