You’ve read the stories in the newspapers and online news sites. A major company is being panned by any number of sources. These may include disgruntled former employee(s), activist groups, politicians, concerned citizens..in short, anyone. Months later the details of the issue are hazy in everyone’s mind, but you remember that company had an issue. For this reason, you take your business, and your money elsewhere. Read More »
Articles Written by James Charles
March 23rd, 2012
Finding An Internet Marketing Firm That’s right For You
You need a new SEO-friendly website and have moved beyond your nephew’s geek dorm mate as an option. That’s a good start. Now continue to “do your homework.” Read More »
March 9th, 2012
Can Spam
If you think Spam® is just canned mystery meat, chances are you do not work in the Internet Marketing industry. For those of us who do, spam is a detrimental element on many websites. It has to be identified, located and removed to avoid the site being penalized by the search engines. And once you have been ‘pinged’ by Google and/or Yahoo, your site pretty much becomes permanently invisible. So it’s a really good idea to rout your site of spam.
February 24th, 2012
Building Your Online Reputation: What Off Page Strategies Can Do for Your Site
‘Last time we went over a tale of two online businesses. Chances are yours falls into either category. Today we’ll address how to optimize your relatively new website by tailoring a general campaign strategy to help grow your business. Read More »
February 10th, 2012
Importance of On Page vs Off Page Factors to SEO
Here at Active Web Group, I’m often asked by clients ‘What is the importance of On Page versus Off Page factors in determining effective SEO strategies?’ They’ve clearly done some homework here to know about these options, but not schooled in the value of each. Frankly, SEO isn’t a contest or competition. Both are good choices for working toward your online business goals. That said there are some factors that determine which strategy should be applied first. Read More »
January 18th, 2012
Optimization is Still Your Best Option in 2012
In China, 2011 was the Year of the Rabbit. If you run a small online business however, 2011 was most likely the Year of the Panda, algorithm that is. From early February many small business owners, regardless of specialty, endured Google’s rankings rollercoaster. For undisclosed reasons search engines (SEs) sporadically (and without warning) tweak their algorithms. These are the factors the engines use that combined with other elements, ultimately determine a site’s rank for a given keyword. Throughout the year, SEs altered these ‘formulas’ a total of 11 times. Need I tell you, it was not a happy year for many online businesses, regardless of their size, whose rankings tumbled, seemingly overnight. Read More »
January 6th, 2012
“When Everything Counts”
If your website is your only business presence, the more important it becomes to ensure your site is fully optimized. In short, make every piece of website ‘real estate’ work to build your business. How? There are many, many ‘tricks of the trade’, which when combined can lead to higher rankings on search engines. It’s a very simple equation: Higher search engine rankings = more site visitors seeking your goods and services = more sales (conversion) = greater ROI. (And that’s a very beautiful thing!) Read More »
