Daily we all receive solicited and unsolicited emails marketing goods and services we may or may not need. What causes us to open one and discard so many others? And for those who create these marketing messages, how do they measure success? What return on investment (ROI) prompts them to produce more and if so, how often? Read More »
Articles Written by Carol Sheridan
April 17th, 2013
The Value of Site Search to Higher Rankings
The goal of most every sound search engine optimization campaign is to attract more quality traffic to their website. In business it is truly a numbers game so attracting only visitors who are actively seeking what you provide ensures the greater likelihood these ‘window shoppers’ will convert to customers. So what truly attracts a potential buyer to your site? The possibility of your site delivering a quality customer experience. Okay…what is that and how is it measured? Read More »
October 4th, 2012
Trending Now: Infographics as SEO Content Vehicles
When the gurus of SEO at Google speak, everyone takes notice. Then we try to figure out if the latest SEO trend will serve our clients well. We do not just ‘get on board.’ So hereabouts we are cautiously optimistic about infographics as SEO’s ‘Next Big Thing’ (that is since the last big thing). Read More »
September 7th, 2012
It’s a Brave New World for SEO
Back in high school when we waded through Brave New World and 1984 did we ever think our lives would be offered instant worldwide access via the Internet? And once it was made available we certainly became comfortable quickly with shopping and conversing online anywhere and at anytime. The only limitation had been the location of one’s desktop or laptop. ‘Not no more! Read More »
August 24th, 2012
Insecure Feeling: Google’s Two-Step Authentication Process
It’s like that joke that nobody gets but no one speaks up and says, “What’s so funny?” Well if you’ve ever been hacked, you get it. The need for tighter online security measures, that is. While your personal computer may not have been exposed, chances are that your personal information on a third-party database has. To further complicate the issue, when a major retailer’s security has been breached and its database hacked, the infringement may not be announced for some time. Read More »
August 15th, 2012
SEO is Not a Game
People are ever hopeful. We order ‘Get Rich Quick’ schemes from infomercials and buy ‘Powerball’ lotto tickets when the payout is in the multimillions. We dream of overnight success even though we know better. We also like games. Playing to win is exhilarating, but developing a winning strategy is essential. Read More »
August 2nd, 2012
My Site Has Been Crawled. Should I Call An Exterminator?
As Internet Marketing Specialists we have our own ‘buzz words’ or jargon. Just like every other industry. But to our clients, those all-important people who collectively underwrite our paychecks in exchange for higher rankings, our services are a foreign language with no translation. Read More »
July 11th, 2012
Building a Better Website: Think Mobile
Internet Marketing is an industry that evolves constantly. First sites had to be scalable. And for years they have had to be SEO-friendly. Trending now: new sites must be flexible enough to support multiple site formats across different platforms: mobile, tablet, etc. Read More »
