How many times have you been successful without a little time and effort?  I would venture to say not many times.  Like most everything else, successful PPC (Pay Per Click) campaigns are the same, they take time and effort.  If you’re not prepared to focus on PPC and put in the time it takes to succeed, then you’re setting yourself up for failure.  In my past 7 years of PPC management I have seen this happen all too often. Read More »

Pay Per Click Advertising (PPC) is a popular form of Internet marketing for many online companies.  It provides a way to reach a huge audience in a matter of minutes.  PPC marketing doesn’t have to be the time and money drain that you may have heard about. There are many advantages to this form of advertising. Read More »

Pay per click advertising is a very effective way of marketing your products or services but it requires a lot of hands on management and strategies.  One can very quickly spend a lot of money and have very little conversions to show for it.  Over the last 6 years I have learned many techniques to help customers get the maximum ROI.  Below are a few tips to help you get the most out of your pay per click marketing campaigns. Read More »

We all know that Pay Per Click Advertising (PPC) can be a highly effective form of internet marketing with proven results.  However, it doesn’t come without its own set of challenges.  There are a few things you should keep an eye on when dealing with PPC campaigns in order to make the most you can out of this marketing arena: account structure, completion and bidding as well as how your ads are written. Read More »