Just like with so many things in today’s internet marketing landscape, PPC (Pay Per Click Marketing) is always changing and evolving, and in order to continue to maintain a successful campaign your strategies must change as well. Having been a part of the internet marketing world for the last 8 years I have seen many once thriving accounts begin to struggle. There can be a number of reasons for this but taking a look at some common myths may answer many questions as to why your account may be struggling. Read More »
Articles Written by Julie Hennessy
April 27th, 2012
Does Ranking High Organically Mean There Is No Need For PPC Campaign?
Many times, over the last 8 years, I have had the same conversation with clients over one specific topic. If I am ranking high in the organic ad listings why do I need to bid on them in PPC? My normal response to them is “why wouldn’t you”. Appearing in organic as well as sponsored listings (PPC Ads) builds brand awareness, which is extremely important to companies. It also is building consumer confidence in your brand and giving you a leg up as being a market leader. Read More »
February 17th, 2012
Successful PPC Campaigns Take Time
How many times have you been successful without a little time and effort? I would venture to say not many times. Like most everything else, successful PPC (Pay Per Click) campaigns are the same, they take time and effort. If you’re not prepared to focus on PPC and put in the time it takes to succeed, then you’re setting yourself up for failure. In my past 7 years of PPC management I have seen this happen all too often. Read More »
February 1st, 2012
What Are Some Of The Benefits Of Pay Per Click Advertising
Pay Per Click Advertising (PPC) is a popular form of Internet marketing for many online companies. It provides a way to reach a huge audience in a matter of minutes. PPC marketing doesn’t have to be the time and money drain that you may have heard about. There are many advantages to this form of advertising. Read More »
January 30th, 2012
Hands on Managment for PPC
Pay per click advertising is a very effective way of marketing your products or services but it requires a lot of hands on management and strategies. One can very quickly spend a lot of money and have very little conversions to show for it. Over the last 6 years I have learned many techniques to help customers get the maximum ROI. Below are a few tips to help you get the most out of your pay per click marketing campaigns. Read More »
January 26th, 2012
The Challenges of Pay Per Click Advertising
We all know that Pay Per Click Advertising (PPC) can be a highly effective form of internet marketing with proven results. However, it doesn’t come without its own set of challenges. There are a few things you should keep an eye on when dealing with PPC campaigns in order to make the most you can out of this marketing arena: account structure, completion and bidding as well as how your ads are written. Read More »
November 3rd, 2011
Getting the Most From Your Pay Per Click Campaigns
Pay Per Click advertising is a very effective way of marketing your products or services. It can also be very tricky requiring a lot of “hands on” management and strategic planning. Over the last 6 years I have learned many techniques to help customers get the maximum ‘bang for their buck’. Below are a few tips to help you get the most out of your Pay Per Click campaigns. Read More »
June 3rd, 2011
What is Pay Per Click Advertising?
Pay per click advertising (PPC) is an internet marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear. Read More »
