Bing has emerged as an alternative to Google over the last couple of years. This search engine became one of the most popular search engines because of their focus on the mobile market. But Bing has also become competitive with Google because of their implementation of pay per click advertising. Pay per click can be found on almost every search engine on the Internet, but Bing has garnered about 30% of the search engine market share this year along with their partner sites such as Yahoo. Active Web Group wants to get your business on the forefront of this niche market by giving you the best in Bing pay per click advertising management.
Why Choose Bing Over Google?
One question that is asked all the time is why would I choose Bing over Google? Google is a giant when it comes to pay per click advertising. However, with the amount of traffic that you see on Google, you also get competition. 30% might not sound like a lot, but 30% of every Internet search is still millions of searches. Because of this, Bing can be used to hit a target market for your PPC campaigns. It is also common that different types of consumers have a preference of either Bing or Google. We don’t want our clients to miss out without testing Bing.
PPC Cost On Bing
On an overall basis, Bing pay per click does not cost as much as Google. There are not as many people that are advertising on Bing so the advertising is less expensive. This means that you will pay the same or less than you would on Google for a higher competition keyword with better results.
Bing pay per click advertising offers significant advantages over Google through the implementation of demographics. Google does not currently offer target ages or target genders. Bing allows advertisers to increase their bid by up to 10% if the searcher is between certain ages and up to 20% if a woman is searching for the target keywords. This works directly with the user’s Windows Live account.
One of the most noteworthy advantages that Bing pay per click advertising offers is the low competition on a global level. Bing PPC is only offered to certain countries, whereas Google Adwords is offered all over the world. The current choices for Bing advertising include the US, Canada, the UK and Singapore. There are only two language choices for Bing also. These include English and French. In the future, Microsoft will probably start offering Bing pay per click to other countries, but right now this is a niche market giving businesses a great place to advertise.
Bing Includes Yahoo!
Bing and Yahoo! merged in mid 2009, giving users an even bigger market share online. Because these two search engines have merged, PPC advertisers will get a greater reach online. The ads that you use for your business will appear on both of the search engines and all of the partner sites. Some of these partner sites include the Wall Street Journal, FOX Sports and CNBC. This gives your advertisements more room to grow and more people to reach.