Case Studies
How Construction Book Express won the battle against Amazon.com
Construction Book Express
Construction Book Express is one of the largest mail order book companies in the United States, providing a national ordering service to more than 100,000 customers. The company offers a collection of reference materials, videos, and software for architectural, engineering, and construction professionals. The 60-page Construction Savvy catalog was established in 1998 and is mailed out monthly. Construction Book Express launched its website (www.constructionbook.com) in 2001 in order to cost-effectively increase its customer database and simultaneously target a new market.
