All the leading websites for e-commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful e-commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases.
I always relate Internet Marketing to selling something. You may be an attorney, who is trying to sell your services, or perhaps you are a manufacturer who is thinking about selling your products direct to the consumer or in limited bulk discount pricing. Read More »
What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Read More »
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links. For this article I will focus only on easy back link building, and I will cover the other topics in different articles. Read More »
When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about. Read More »
History can truly be one of the best guides for highlighting a path that should never be taken, or conversely, highlighting another path that should always be taken. If you have been following the headlines, you are aware that one of the biggest companies on this Earth, Sony, has been under constant attack by malicious hackers. Read More »
What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability. Read More »
I speak to all kinds of business owners on a daily basis. Sometimes it’s very clear how I can help them, and sometimes it takes a bit of time for me to figure out how I can provide them with a service or product that they can make use of. Read More »
This week I thought I’d do a little simple education for those of you who are in the business of selling anything on the Internet. Whether you are starting a website from scratch or you’ve been on the “on-line” (as some of the old timers still call it) for awhile, I’m betting dollars to doughnuts that’ll you will be able to use at least one of my suggestions below.
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel? Read More »
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