E-Commerce

SEO for Ecommerce Category Pages

August 14th, 2014

Running an optimized, search engine friendly Ecommerce site offers many opportunities to get things right, or, if you're not careful, to make huge mistakes. In this post we'll be taking a look at things you should be trying to do and things you should avoid.
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How to Track Site Performance Post Hummingbird

October 29th, 2013

Google has unveiled yet another animal in their zoo of updates, the Hummingbird. This miniscule bird which we associate with bright, sunny days has had SEOs scrambling to meet the learning curve that it delivered to the masses.

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Insecure Feeling: Google’s Two-Step Authentication Process

August 24th, 2012

It’s like that joke that nobody gets but no one speaks up and says, “What’s so funny?” Well if you've ever been hacked, you get it. The need for tighter online security measures, that is. While your personal computer may not have been exposed, chances are that your personal information on a third-party database has. To further complicate the issue, when a major retailer’s security has been breached and its database hacked, the infringement may not be announced for some time.
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E-Commerce Strategies That Work

September 15th, 2011

All the leading websites for E-Commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful E-Commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases.
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Should I Sell Products On My Website?

September 6th, 2011

selling products onlineI always relate Internet Marketing to selling something. You may be an attorney, who is trying to sell your services, or perhaps you are a manufacturer who is thinking about selling your products direct to the consumer or in limited bulk discount pricing.

In many situations, I will most likely say the answer will be yes. You most likely will be selling something on your website. A very good way to start to play around with the idea is to go to Google.com and type in “Keyword Tool”. Click on the first link (it’s always the first one, go figure) and you can use that to get rough search volume estimates of a keyword you are thinking of selling, so that this way you can figure out the theoretical marketing potential will have to play.

If I go to this same keyword tool and type in Running Sneakers, and check off EXACT, under Local Monthly Searches it shows 1,600 (This is the relevant column for U.S. visits). Under that row, you will see other recommendations, such as Best Running Sneakers with a search volume of 590. Now you can start to figure out if you were on the main page of Google with an effective Search Engine Optimization strategy, that amount of traffic you may be exposed to.

Typically we recommend not more than two or three keywords per page to target, so depending on the amount of products involved, you can get a very good idea of your potential.

This is typically the first step that I do, every single time I speak to a new client. I see if they are effectively selling products with website or E-Commerce Design, do they have strong call to action messages, and most important, are they getting targeted traffic to the appropriate pages and are their conversion rates at a decent level. All in all, there are many factors to consider, but I will almost always say that you should definitely be selling your products or services on your site as long as you are doing it well, getting targeted traffic, and converting that traffic into revenue for your business.

For more information on Website Development and Marketing, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!

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Customer Lifetime Value

July 14th, 2011

What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.
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Easy Link Building

June 20th, 2011

Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.
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Finding Value in Meta Description Tags

June 3rd, 2011

When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about.
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Some Salt on that Password Please

June 1st, 2011

History can truly be one of the best guides for highlighting a path that should never be taken, or conversely, highlighting another path that should always be taken. If you have been following the headlines, you are aware that one of the biggest companies on this Earth, Sony, has been under constant attack by malicious hackers.
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Importance of Customer Service

May 31st, 2011

What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.
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