E-Commerce

August 24th, 2012

Insecure Feeling: Google’s Two-Step Authentication Process

It’s like that joke that nobody gets but no one speaks up and says, “What’s so funny?”  Well if you’ve ever been hacked, you get it.  The need for tighter online security measures, that is.  While your personal computer may not have been exposed, chances are that your personal information on a third-party database has.  To further complicate the issue, when a major retailer’s security has been breached and its database hacked, the infringement may not be announced for some time. Read More »

September 15th, 2011

E-Commerce Strategies That Work

All the leading websites for E-Commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful E-Commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases. Read More »

September 6th, 2011

Should I Sell Products On My Website?

selling products onlineI always relate Internet Marketing to selling something.  You may be an attorney, who is trying to sell your services, or perhaps you are a manufacturer who is thinking about selling your products direct to the consumer or in limited bulk discount pricing. Read More »

July 14th, 2011

Customer Lifetime Value

customer chartWhat is customer lifetime value and why does it matter so much to your success?  Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services.  Read More »

June 20th, 2011

Easy Link Building

Link Building Image

Most marketing managers know the value of good search engine rankings.  The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.  For this article I will focus only on easy back link building, and I will cover the other topics in different articles. Read More »

June 3rd, 2011

Finding Value in Meta Description Tags

Meta Description ImageWhen conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website.  The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about. Read More »

June 1st, 2011

Some Salt on that Password Please

salt imageHistory can truly be one of the best guides for highlighting a path that should never be taken, or conversely, highlighting another path that should always be taken. If you have been following the headlines, you are aware that one of the biggest companies on this Earth, Sony, has been under constant attack by malicious hackers. Read More »

May 31st, 2011

Importance of Customer Service

customer service image

What is the importance of customer service on your website or in your business?  Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about.  In the real world, our company deals with a lot of customer service interaction.  These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.  Read More »

May 26th, 2011

Is My Print Advertising Working?

I speak to all kinds of business owners on a daily basis.  Sometimes it’s very clear how I can help them, and sometimes it takes a bit of time for me to figure out how I can provide them with a service or product that they can make use of.  Read More »

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