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Pay Per Click

July 27th, 2012

PPC Marketing On Mobile Devices

We constantly talk about the world of PPC (Pay Per Click) marketing as a whole; how it is always changing and how bidding techniques and strategies need to change and develop with it. This is no different when we are talking about PPC marketing on different types of devices, whether it be desktops/laptops, tablets or mobile phones. The last few years have seen a drastic increase in the number of users who are actually searching for something via their smart phone or tablet instead of the more traditional route of PCs. Read More »

April Hennessy

July 23rd, 2012

There’s No Crying in Pay Per Click

Pay Per Click can be somewhat emotional and those of you that are a little more advanced in Pay Per Click Management will definitely understand where I am coming from. Pay Per Click can be a highly emotional roller coaster and you need to make sure that you keep a strict mind when managing your campaigns to the best of their ability while focusing on the end goal, and most importantly do not tie your heart strings to your keywords. Read More »

April Hennessy

June 13th, 2012

PPC Is Like Having a Child

People tend to treat their businesses like raising a child and often refer to it as their “baby”. PPC often feels like the same analogy. It’s new and refreshing and everybody wants to come and see this beautiful addition to your life. You have joy in wanting to show off your new “baby”. You keep her clean, you clothe her, make sure she is presenting herself in life in a respectful way, you spend money on her.

Julie Hennessy

May 31st, 2012

PPC Strategies – Understanding The Need For Change

Just like with so many things in today’s internet marketing landscape, PPC (Pay Per Click Marketing) is always changing and evolving, and in order to continue to maintain a successful campaign your strategies must change as well. Having been a part of the internet marketing world for the last 8 years I have seen many once thriving accounts begin to struggle. There can be a number of reasons for this but taking a look at some common myths may answer many questions as to why your account may be struggling. Read More »

Julie Hennessy

April 27th, 2012

Does Ranking High Organically Mean There Is No Need For PPC Campaign?

Many times, over the last 8 years, I have had the same conversation with clients over one specific topic. If I am ranking high in the organic ad listings why do I need to bid on them in PPC? My normal response to them is “why wouldn’t you”. Appearing in organic as well as sponsored listings (PPC Ads) builds brand awareness, which is extremely important to companies. It also is building consumer confidence in your brand and giving you a leg up as being a market leader. Read More »

April Hennessy

April 24th, 2012

Without a PPC Strategy You Might Find Yourself in Trouble

The internet has evolved into this amazing machine and PPC (Pay Per Click) has been every part of that evolution in the past 10 plus years. The effect this machine has had in our lives is substantial. Every business in the world wants to be part of it. PPC is often misused and abused. There must be a strategy in your campaign management. PPC is not as simplified as it used to be where you bid the highest and display first. Those were the days! Read More »

Julie Hennessy

February 17th, 2012

Successful PPC Campaigns Take Time

How many times have you been successful without a little time and effort? I would venture to say not many times. Like most everything else, successful PPC (Pay Per Click) campaigns are the same, they take time and effort. If you’re not prepared to focus on PPC and put in the time it takes to succeed, then you’re setting yourself up for failure. In my past 7 years of PPC management I have seen this happen all too often. Read More »

April Hennessy

February 14th, 2012

The Importance of Hiring a Professional Marketing Company to Handle Your Pay Per Click Campaigns

Inexperienced Pay Per Click (PPC) users might as well drive by the search engine headquarters and just throw their cash out the window. In this economy, companies are trying to absorb tasks in house that under better financial circumstances, they would not attempt. It is a big mistake to have an in house inexperienced employee to work on your PPC campaigns and it can mean the difference of thousands of dollars. Read More »

Julie Hennessy

February 1st, 2012

What Are Some Of The Benefits Of Pay Per Click Advertising

Pay Per Click Advertising (PPC) is a popular form of Internet marketing for many online companies. It provides a way to reach a huge audience in a matter of minutes. PPC marketing doesn’t have to be the time and money drain that you may have heard about. There are many advantages to this form of advertising. Read More »

Kathryn Blumberg

January 31st, 2012

A Guide To Pay Per Click Advertising

Many are on the search for more affordable ways to advertise via the web. For any business whether large or small, getting ahead and keeping a competitive edge in today’s market takes strategy and “know how.” Pay Per Click Advertising is a great avenue if you want to achieve this goal. Having a guide to help you learn the ins and outs of Pay Per Click (PPC) isn’t such a bad idea either. Therefore, once you learn the basics, you’ll be on your way to better advertising. Read More »