Pay Per Click

Many times, over the last 8 years, I have had the same conversation with clients over one specific topic.  If I am ranking high in the organic ad listings why do I need to bid on them in PPC?  My normal response to them is “why wouldn’t you”.  Appearing in organic as well as sponsored listings (PPC Ads) builds brand awareness, which is extremely important to companies.  It also is building consumer confidence in your brand and giving you a leg up as being a market leader. Read More »

The internet has evolved into this amazing machine and PPC (Pay Per Click) has been every part of that evolution in the past 10 plus years.  The effect this machine has had in our lives is substantial.  Every business in the world wants to be part of it. PPC is often misused and abused.  There must be a strategy in your campaign management.  PPC is not as simplified as it used to be where you bid the highest and display first.  Those were the days! Read More »

How many times have you been successful without a little time and effort?  I would venture to say not many times.  Like most everything else, successful PPC (Pay Per Click) campaigns are the same, they take time and effort.  If you’re not prepared to focus on PPC and put in the time it takes to succeed, then you’re setting yourself up for failure.  In my past 7 years of PPC management I have seen this happen all too often. Read More »

Inexperienced Pay Per Click (PPC) users might as well drive by the search engine headquarters and just throw their cash out the window.  In this economy, companies are trying to absorb tasks in house that under better financial circumstances, they would not attempt.  It is a big mistake to have an in house inexperienced employee to work on your PPC campaigns and it can mean the difference of thousands of dollars. Read More »

Pay Per Click Advertising (PPC) is a popular form of Internet marketing for many online companies.  It provides a way to reach a huge audience in a matter of minutes.  PPC marketing doesn’t have to be the time and money drain that you may have heard about. There are many advantages to this form of advertising. Read More »

Many are on the search for more affordable ways to advertise via the web. For any business whether large or small, getting ahead and keeping a competitive edge in today’s market takes strategy and “know how.” Pay Per Click Advertising is a great avenue if you want to achieve this goal. Having a guide to help you learn the ins and outs of Pay Per Click (PPC) isn’t such a bad idea either. Therefore, once you learn the basics, you’ll be on your way to better advertising. Read More »

Pay per click advertising is a very effective way of marketing your products or services but it requires a lot of hands on management and strategies.  One can very quickly spend a lot of money and have very little conversions to show for it.  Over the last 6 years I have learned many techniques to help customers get the maximum ROI.  Below are a few tips to help you get the most out of your pay per click marketing campaigns. Read More »

Pay Per Click advertising, a form of Internet Marketing, has become a phenomenon within the corporate world.  This form of advertising is constantly being upgraded as the Internet’s business climate grows more competitive daily.  Google Adwords Pay Per Click advertising tool is a very useful guide that estimates potential traffic to your site.   Additionally it selects relevant keywords or phrases and their cost per click. In this article we’ll discuss Pay Per Clicks latest upgrades including the ability to search your keyword or phrase nationally or globally.  One may also select a language preference, choose a specific category or use a traffic estimator.  Keeping up to date with the various options available will help to pinpoint your target audience and help to achieve a more effective form of advertising. Read More »

We all know that Pay Per Click Advertising (PPC) can be a highly effective form of internet marketing with proven results.  However, it doesn’t come without its own set of challenges.  There are a few things you should keep an eye on when dealing with PPC campaigns in order to make the most you can out of this marketing arena: account structure, completion and bidding as well as how your ads are written. Read More »