Search Engine Optimization

The goal of most every sound search engine optimization campaign is to attract more quality traffic to their website. In business it is truly a numbers game so attracting only visitors who are actively seeking what you provide ensures the greater likelihood these ‘window shoppers’ will convert to customers. So what truly attracts a potential buyer to your site? The possibility of your site delivering a quality customer experience. Okay…what is that and how is it measured? Read More »

Last month Matt Cutts answered a lot of questions concerning upcoming Google updates at the SES San Francisco. Last year’s Penguin and Panda updates rocked the world of Internet marketing, kicking some websites off of long standing rankings. During the interview, Cutts explained that the next Penguin update could be “jarring and jolting” for SEO. A poll taken by seroundtable.com concluded that up to 65% of SEOs were hurt by the initial Penguin updates, much more than the 40% of the Panda updates. It is important to realize that many of these updates are geared toward illegal SEO techniques and spam websites.  There are some very simple ways to ensure that the next round of updates will not affect you. By using these methods you can ensure your rankings and rest a lot easier. Read More »

People are ever hopeful.  We order ‘Get Rich Quick’ schemes from infomercials and buy ‘Powerball’ lotto tickets when the payout is in the multimillions.  We dream of overnight success even though we know better.  We also like games.  Playing to win is exhilarating, but developing a winning strategy is essential. Read More »

As Internet Marketing Specialists we have our own ‘buzz words’ or jargon.  Just like every other industry.  But to our clients, those all-important people who collectively underwrite our paychecks in exchange for higher rankings, our services are a foreign language with no translation. Read More »

Creating an effective marketing strategy with the help of SEO marketing can be quite challenging at times. Web Directories have been a popular avenue when it comes to building your site and making it noticeable. While it has been around for quite some time, it still possesses the same punch and therefore is a great resource. Web Directories are a great way to build site relationships. Web Directories are defined as enormous collections of links to sites, sorted into different categories. While you should not rely entirely on these relationships alone for traffic to your website, it is still a great SEO tool to use. Read More »