By now most online business owners have heard that the major search engines like to ‘mix it up a bit’ from time to time. This ‘mix up’ is called an ‘algorithm shift.’ One day your keywords are ranking well and seemingly, the next they’re nowhere to be found on the first two pages. What’s going on and what to do? Read More »
Let’s begin with a bit of history; Search Engine Optimization initially started its debut on the Internet during the 1990’s, the term “Search Engine Optimization” was introduced by an Internet Marketing Group during the year of 1997 in an effort to define the steps needed to improve Search Engine Positioning. The term, refers to the practice of optimizing content in Website pages in an effort to gain improved positioning in the Search Engines by conforming to the preferences of the major Search Engines, namely Google and Bing . Read More »
There are several obvious ways to answer this question, which I will go through quickly, but I am most thinking about the not so obvious answers. The very obvious answer is that you can measure the value of a ranking, in its raw form, as exactly how many sales/leads you derived from that exact ranking and the long tail searches from the root of the term. For example, if your target search term is “men’s suits” and you received 200 orders last month because you were ranked number two, you would count those orders. From your analytics account you would also likely see 500 more orders with the term “men’s suits” in it but they would be terms such as “find men’s suits”, “buy men’s suits” and “men’s suits online”. The long tail searches usually far surpass just the root term and the sales from these would be counted as well. The simple answer for this question would be last month you received 700 orders from the term “men’s suits”. Read More »
Generating heat and staying ahead of the competition when it comes to your SEO strategies can sometimes leave you lost for creating the best optimization possible. That’s where Article Marketing comes into play. Article Marketing, a tool used by many to drive traffic and boost site rankings, is becoming a hot ticket item. However, creating a strategy to utilize these ways is also important when building your SEO campaign. Read More »
Finding a great SEO company that is going to propel your website into the first couple pages of the Google search results is one of the best investments that you will ever make for your online business or website. When you have traffic to your website, sales are not too far behind. If you do not have the traffic you need to your site then you are missing out on potential sales as well as future clients and repeat business. Deciding on which SEO company you want to go with is extremely important for your business. If you go with the wrong SEO company then you will be wasting your time and your money on a company that might even hurt the ranking that your website is already at. Here is a quick tutorial on how to find an SEO company that will work with you instead of against you. Read More »
Article Marketing has become a big topic of conversation in the internet world in the past 12 months. Adding it to your SEO campaign is a great addition to your already working optimizations and is proving to give even the best running SEO campaigns that extra push. Read More »
The most valuable search engine optimization technique (SEO) is content quality. Great quality content does a lot of the heavy lifting for SEO. The search engines look for many elements when determining the authority of your site for specific search terms and phrases. How does a computer determine if a website has good quality information on it about the target search terms? If you begin to use your noodle and think about it, it makes sense. If I have good content on a page about something, then you will likely read the content all the way through. This means you will be on the page for some time. That helps your chances for getting ranked better. The search engines measure how much time is spent on web pages. Of course, search engines can read your website content, so they know what keywords are on your pages. They also can see what internal links are pointing to your page, so they understand how important you feel it is. When a page is important to your site it likely has several other pages on the same site that link to it. The most important link to an internal page is from the home page. Read More »
Here at Active Web Group, I’m often asked by clients ‘What is the importance of On Page versus Off Page factors in determining effective SEO strategies?’ They’ve clearly done some homework here to know about these options, but not schooled in the value of each. Frankly, SEO isn’t a contest or competition. Both are good choices for working toward your online business goals. That said there are some factors that determine which strategy should be applied first. Read More »
In China, 2011 was the Year of the Rabbit. If you run a small online business however, 2011 was most likely the Year of the Panda, algorithm that is. From early February many small business owners, regardless of specialty, endured Google’s rankings rollercoaster. For undisclosed reasons search engines (SEs) sporadically (and without warning) tweak their algorithms. These are the factors the engines use that combined with other elements, ultimately determine a site’s rank for a given keyword. Throughout the year, SEs altered these ‘formulas’ a total of 11 times. Need I tell you, it was not a happy year for many online businesses, regardless of their size, whose rankings tumbled, seemingly overnight. Read More »
Most people think of a Press release and think it is just a simple newsletter announcing some promotion or new product. Well, it is, but it is so much more than that. A Press Release can be a powerful tool that assists in SEO link building, brand awareness, as well as opens up opportunities for great sales leads. Read More »
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