Social media marketing is all about gaining website traffic, exposure or sales through the use of social media outlets such as Facebook and Twitter. These campaigns often focus on creating content that encourages readers to spread the word, make a purchase or just produce a greater sense of brand-identification within the reader’s mind. Let’s take a look at some tools for a successful campaign. Read More »
That antiquated expression from the 1980s ‘Business Social’ came to mean cultivating a prospect/client by building a sound working relationship. Future contracts and revenue were the mutually understood goals. It is much the same for businesses who have heard that Social Media outlets can work in tandem with their Search Engine Optimization/Marketing (SEO, SEM) to increase their ROI. Read More »
Social bookmarking is one of the easiest ways to get your content read by a lot of people online. If you are looking for a simple way to drive traffic to your blog or website organically, social bookmarking can help you immensely. While social bookmarking is not a new way of directing traffic to your website, it is still pretty relevant in 2012. With the Panda and Penguin updates scattering the ranks of millions of websites across the Internet, people are constantly looking for a way to stay on top of the search engine results pages. If you haven’t taken the plunge to social bookmarking yet, here are a few reasons why you should consider it in the midst of the Google updates. Read More »
Although Google+ is nowhere nearly as strong as Linkedin or Facebook when it comes to social media, it is growing. There are a lot of ways that you can bring traffic to your website through more popular social media networks, but website owners and marketers should not just brush Google+ aside. In a recent post from Google, the social media network has reportedly reached 100 million users. While Facebook has over 800 million users, 100 million is not a demographic to turn your nose up at. If you are a little late to the game, there are a few things that you can do in order to get your business or website into the Google+ game. Here are some very easy suggestions for using Google+ to your advantage. Read More »
Morgan Stanley, Goldman Sachs and Facebook founder Mark Zuckerberg (along with their respective insiders) are among the few guaranteed winners from the recent Facebook IPO. Regardless of the path this stock eventually takes, they will all come away as winners, financially that is. As far as their reputation goes though…I suspect we will be seeing a lot of back peddling in the weeks and months to come. Read More »
Social media is an excellent resource for corporations, small businesses and individuals. When you have a social media account with different sites like Facebook, Twitter and Linkedin you can feed the latest content to your customers or readers through different means. When you utilize social media you have a better chance of your posts or articles going viral. But if you don’t know the kind of content that is likely to go viral, you will probably not be getting the subscriptions or the traffic that you want for your social media feeds. Here are a few ways to help your content gain more readership.
If you own a business it’s not a good idea to ignore all of the new and upcoming online marketing avenues that can help you to get your website more targeted traffic. Read More »
A client approached me recently with an excellent question. He explained he had budget of about $2,000 per month and wanted to know if he should spend it on SEO, social media marketing (SMM), or both. Let me also tell you that this client is in a field that has mid level competition for keywords and his website is a few hundred pages.
As a standard rule of thumb, you have to assume that over 80% of people find what they are looking for on the first page of Google. 20% of all searches usually get sucked up by PPC advertisements, and the other 80 % is scattered on the rest of the page, with the obvious first three spots being the most coveted. Knowing this, it’s very important to understand and completely embrace the fact that being on the first page of major search engines Read More »
Why doesn’t Google like you? Who does? Sounds funny, but it is more truthful than you think. Google has to index billions of pages with computers and try to determine what pages should be well ranked for particular search words and phrases. Sounds like a big task, but a simple concept. The pages with the best content on them for the particular search term in question should be ranked the highest, right? Read More »
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