If you own a business it’s not a good idea to ignore all of the new and upcoming online marketing avenues that can help you to get your website more targeted traffic. Read More »
A client approached me recently with an excellent question. He explained he had budget of about $2,000 per month and wanted to know if he should spend it on SEO, social media marketing (SMM), or both. Let me also tell you that this client is in a field that has mid level competition for keywords and his website is a few hundred pages. Read More »
As a standard rule of thumb, you have to assume that over 80% of people find what they are looking for on the first page of Google. 20% of all searches usually get sucked up by PPC advertisements, and the other 80 % is scattered on the rest of the page, with the obvious first three spots being the most coveted. Knowing this, it’s very important to understand and completely embrace the fact that being on the first page of major search engines Read More »
Why doesn’t Google like you? Who does? Sounds funny, but it is more truthful than you think. Google has to index billions of pages with computers and try to determine what pages should be well ranked for particular search words and phrases. Sounds like a big task, but a simple concept. The pages with the best content on them for the particular search term in question should be ranked the highest, right? Read More »
Internet Marketing has become a multi-faceted discipline that encompasses everything from Email Marketing to SEO. You can’t just put a website with some products on the Internet and expect people to find you. It just doesn’t work that way. Read More »
What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Read More »
So you just created an awesome website and you’re getting no traffic. I am not surprised! Many companies pay top dollar to have a beautiful site built with all types of bells whistles but these same companies forget one important piece of the puzzle. They forget to create a budget for SEO, pay per click, and social media marketing! Read More »
Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”. Read More »
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links. For this article I will focus only on easy back link building, and I will cover the other topics in different articles. Read More »
As a business owner, spinning all the plates that constitute that lofty endeavor can be daunting. It seems to be getting more and more complicated to hit your internal benchmarks while all the while, changing governmental regulations, stressed financing options, looming HR increases and a worldwide marketing landscape that is morphing at warp speed. Read More »
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