Written by Charles Dovbish, at Active Web Group. Posted on September 27th, 2012
Corporate reputation management is largely thought to be associated with Fortune 500 companies and the global commerce industry. However, with the age of the Internet upon on us, corporate reputation management is becoming more and more about smaller enterprises. It’s no longer a battle against headline scandals. Smaller online companies that offer computer parts or medical supplies are getting hit with negative press and it is affecting their profits. Because of the anonymity that the Internet offers, everybody can be a critic and post something that is detrimental to a company. If you are searching for a corporate reputation management company there are a few things that you should take into consideration before signing a contract.
What Kinds Of ORM Does The Company Offer?
There are a lot of different kinds of online reputation management. Corporate reputation management is much different than regular online reputation repair. Although they both have overlapping service aspects, corporate reputation management is going to be more geared toward bad press. Typical online reputation services will focus more on the SEO aspect of outranking competition. Make sure that the company you are going with will focus on your needs with the ORM they offer. Not every online reputation repair company will handle situations the same way. If the company does not offer the specific ORM that you need, go with a different agency.
Is The Company Credible?
How many clients does the company have? What is their standard of ethics? Are they affiliated with the Better Business Bureau? How much success and experience does this company have? These are the kind of questions that you should be asking yourself with you are looking at a corporate reputation management company. Going with the right company from the start will save you money and hassles when their services are needed. Bad press can happen at any time and you want to be prepared with an experienced company that has your best interests at heart. Never go with a company that has not proven themselves with current clients. The company should be able to offer you stats and figures of how they handled bad press online. If they cannot give you hard figures, go with a different agency.
How Does Their ORM Work?
Knowing exactly how the ORM process works is going to be another important aspect of choosing the right ORM
company for your corporation. Corporate reputation management should always be time based. Do you need a company that can push bad press off page 1 of Google within six months or do you need a company that can accomplish this sooner? What are the ramifications of utilizing the company’s methods? Staying informed on the exact process of handling online reputation repair will keep you in the loop about how your corporation’s image will be portrayed in the eyes of the public. Never choose a company that shrouds its methods in secrecy. Communication between your corporation and the corporate reputation management agency should be transparent so you are aware every step of the way.
Reputation management is an important professional communications practice – an integral component of public relations. This practice ensures that the information about an organization or business that is accessible to the public online as well as through traditional outlets is accurate, up-to-date and authentic. Business owners interested in exploring their online management options may contact Active Web Group Inc. at 800-978-3417 and request their Free Reputation Management Analysis.