Custom E-Commerce

Custom E-Commerce is Active Web Group’s most advanced and flexible platform for selling products and services online. It is built from the ground up for every client as an individual, to meet all of their current and future needs. The platform is designed to be both scalable to unlimited transactions, products and expansion. It must also be robust to handle up to millions of visitors.

While the Custom E-Commerce solution is often more expensive to implement at the start, over the long run it can be more cost effective. Because the system is totally custom, you the client, control what features you want. The development of new ideas and customized features are usually possible and reasonable. With pre-built systems such as Magento E-Commerce and WordPress E-Commerce, they are more limited to the features and functions that are available. The Custom solution also can uniquely integrate with CRM systems that are not main stream.

When selecting Custom E-Commerce as your solution you are opening the door to unlimited potential. The platform it is built on allows for unique reporting, innovation and smart technology integration. A huge advantage of Custom E-Commerce is that you, the client, own all rights to the code once it is built. It is 100% your asset to develop and leverage as you choose without limitation.

Smart technology on the Custom shopping cart means that many of the features are automated to learn and perform at optimized levels on their own. For example, products are displayed in a list based on best sellers being first. Most popular products sections are changed based on sales. Features such as this also can be overridden as desired for marketing purposes.

The marketing advantages of Custom E-Commerce are tremendous. Besides the obvious abilities of a/b testing performance of variables on pages for best conversion rates, the platform is coded to take advantage of every possible search engine hook. You will save a huge investment in on-page Search Engine Optimization (SEO) because so much of the work is provided for in the code. When a new category or product is created, URL filters, image SEO, meta data and much more are inserted right from the user friendly admin.

Below are some of the features that clients have selected for their Custom E-Commerce shopping carts. What you don’t see, we can add. That is the exciting part! The only limitation is our imaginations.

Programming Code and Website Functionality

All code is in common languages and laid out in an easy-to-edit professional manner. Code platform is both scalable and robust. The programming code takes advantage of all current search engine technology to enhance the Client’s rankings.

The following web user functionality will be available on the Client’s website:

  • Promotional Images display such as “Great Value” and “On Sale” configured per product to appear in the product listing, search results and product detail pages.
  • Links to previously viewed products
  • Most Popular Products displayed on category and sub category (automatically selected based on sales with manual override feature)
  • Up selling and cross selling
    • Related products on the product page
    • Related products in the shopping cart
    • Primary Accessory with “Buy Both for X$ more” feature
    • Unlimited Accessories on product page
  • Version tables for products of similar nature
  • Express Shop feature – add items to cart by SKU without leaving the current page.
  • Printer-friendly product pages
  • Product listings ordered based on sales (via nightly automation with manual override feature)
  • Newsletter Signup (automatically managed by EmailFusion)
  • Dynamic sitemap
  • Site Search
    • Search by product name, SKU, keywords, Manufacturer, Publisher
    • Sort Search results by popularity, price or manufacturer/publisher
    • Search “Facets” to tighten search to certain manufactures and/or price ranges
    • Search within search results to further narrow results
    • Change the number of products per page that appear in search results
    • Search Help form
  • Thumbnail, Full Size, and Large Image display with unlimited large images per product.
  • Inventory Control
  • Set minimum a purchase quantity for an item or a quantity increment
  • Call for price or add to cart for price
  • Ability to offer downloadable items
  • Related searches on category pages
  • Shopping Cart summary – shows number of items in cart and order total on most pages
  • Most Popular Sub-Categories
  • Catalog Request
  • E-Catalog integration – requires third party vendor
  • Key Code driven pricing – allows a key code to set the price of items, not just discounts.
  • Quantity discounts
  • Unlimited custom product attributes
  • Allow shoppers to configure kits that require selecting several options within the kit
  • Shoppers can personalize items, e.g. imprinting a title on a photo album
  • Universal Promotions
  • A/B test promotions
  • Product discounts – display a “list price”, a discount and a “your price”
  • Shop By Brand (publisher or manufacturer)
  • Product Option Features – Customers will be able to select options for products such as “Rigging the reel” and “Right or left hand retrieve”
  • New Products Section
  • Closeout/Clearance Section
  • Shopping Cart
    • Checkout as guest or with an account
    • Two click buying for fast checkout
    • Re-order to easily re-order items from a previous order
    • Save your cart – sends you an email to recreate your cart
    • Print your cart
    • Email your cart
    • Ship an order to multiple addresses
    • Promotional Codes – complex multi-tiered discounts including free or flat rate shipping, free gifts, percent or dollar off order total or off specific items. Also optionally require item(s) and/or require minimum order values at each tier.
    • Automatically auth (and charge) credit cards via Authorize.net
    • Accept credit cards, e-checks, pay pal and/or open account/purchase orders
    • Accept US only or US/Canadian orders with an international quote request form, or accept US and International orders
    • Shipping – customized shipping either based on sales levels and region or from USPS and/or UPS real time calculations (requires all your products have weights assigned)
  • My Account
    • Forgot password feature
    • Forgot username feature
    • Change Password
    • View order history and status
    • Track packages
    • Wish List – view or edit your wish list and move some or all of the items to your cart
    • Optionally store payment information for fast checkout via two click buying
    • Quickly reorder past orders from your order history

Admin Section Features:

  • Security/Access
    • SSL encryption
    • IP restricted access
    • Security access levels to control what admin sections users can access
    • Admin user management section to create/edit admin users and assign access levels
    • Auditing of the username and date/time a record is created and username and date/time of the last edit
  • Category Management
    • Meta Tag management
    • Control Page title and URL filter
    • Set related searches that will appear as links on category pages
    • Create HTML category content
    • Assign up to six most popular sub categories
  • Product management
    • Add an unlimited amount of products
    • Create unlimited custom attributes for products (such as size)
    • Assign up to 10 custom attributes per products
    • HTML-enriched product descriptions
    • Assign products into multiple categories
    • Upload unlimited product images
    • Meta Tag Management, page title and URL filter
    • Import new products in bulk into a staging area
    • Export a spreadsheet of products that are missing key information
    • Import a spreadsheet of changes of key product fields
    • Set product discounts
    • Manage quantity discounts
    • Establish related products
    • Add accessories and mark one as the primary accessory for “buy both now” feature
    • Mark item as free gift, or not eligible for discounts or as ships free.
    • Assign a promotional image with optional expiration date
  • Category/Product Tree to Display Site Layout
  • Full Product Listing to show all products (with links to each product)
  • Manage the order of product listings per category (for overriding automated display by sales)
  • Version Management (to group products of a similar nature into user-friendly tables based on up to ten dimensions)
  • Promotional Codes Management – offer complex multi-tiered discounts including free or flat rate shipping, free gifts, percent or dollar off order total or off specific items. Also optionally require item(s) and/or require minimum order values at each tier. Free gifts can also be kits that require customer selection of kit components.
  • Most popular products – to over ride automation based on sales
  • Manage content that appears on shop by brand landing pages
  • Customers Section
    • View/edit their address and/or payment information
    • View order history
    • Add new orders for a customer – this feature will need to be customized to Client’s needs. We will quote this feature separately once specifications are determined. This will be priced at a reduced hourly rate.
  • Order Management
    • Edit existing orders – this feature will need to be customized to Client’s needs. We will quote this feature separately once specifications are determined. This will be priced at a reduced hourly rate.
    • Export orders via a CSV or TXT file export
    • Print orders
    • T-Hub integration with QuickBooks – cart is THUB certified for Quick Books integration. This is an included feature to the cart and is provided with no set up fees to Client. This does not include importing data/images – any work done in regards to importing will be charged under our Data Import fee schedule.
    • Set the site to only Auth cards when order is placed and charge cards in the admin
    • Refund all or a portion of an order – directly through authorize.net
    • Feeds can be set up to import order status and shipping information
  • Promotion content – create promo images like “on sale” that can be assigned to products and appear on product lists, search results and product pages.

And many more features are included in our custom E-Commerce solutions. These are just some of the features our clients’ have selected.