Written by David Marinaccio, Email Marketing Manager at Active Web Group. Posted on September 15th, 2011
Targeting The Customers Specific Needs
All the leading websites for e-commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful e-commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases. There are several ways to go about doing this, from attractive pricing, special promotions, loyal customer rewards, and others. There are also several ways you can simply enhance the website, so as to offer more incentive and functionality to consumers.
First and foremost, the most successful e-commerce websites rely not just on search engine optimization to attract new customers, but also on building a large and loyal customer base. Specially targeting offers at an existing customer base is easy because you already know what they have bought from or looked at on the website. You can utilize that vital shopping data to better revise your site and to increase your understanding of what the customers want.
Targeting the Customer’s Needs
Some of the most successful e-commerce websites have reached their levels of success simply by prompting returning customers into buying new products based on the information regarding a particular customer’s interests and shopping habits. Adjusting your site accordingly, perhaps with a featured products section, special deals on popular products or bundles, and a product suggestion feature can lead to increased sales.
Easy Shopping
Another key to a successful online marketing strategy for e-commerce is to create a website that makes it especially easy for customers to shop for what they want. This includes organized, easy menus and browsing functions, and a shopping cart that is as straightforward as possible. If a customer needs to navigate through too many pages simply to reach the product section they’re looking for, or several pages before completing a purchase, then they may grow frustrated and choose to do future shopping on another site.
Suggestive Choice
You can also persuade customers to make a purchase by showing product reviews, displaying best seller lists, presenting color, style and size options, and also suggesting similar products that are often purchased together. Amazon.com is one of the biggest remarketers and does all of the above, in addition to regularly sending its customers emails about future purchases and discount offers. This service, if done properly, will also serve to increase customer loyalty and lead to a higher conversion rate for your website.
The above methods rely upon capturing as much information about your customer base as you can, so that you are able to tailor your offers to those who have already bought things from you. By doing this, you will be able to ensure that these people become valuable and long-term customers who regularly visit your website.
For more information on E-Commerce Solutions, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!
