Facebook PPC

Take the Power of Pay-Per-Click Advertising to the Next Level With Facebook PPC!

Facebook PPC

Facebook PPC, while bearing some similarities to traditional PPC campaigns, differs in that the PPC ads are developed with the purpose of targeting a specific demographic, rather than just being aligned with particular keyword searches. Featuring advanced capabilities for highly specific demographic targeting, Facebook PPC enables you to show your ad only to the people who are most likely to click on it. This offers a highly competitive edge over other PPC engines such as Google or Bing, and also over competitors that may not be utilizing these unique advantages to their fullest potential.

As what is likely the fastest growing social networking community available, with a member population continuing to grow each and every day, Facebook enables individuals, bands, businesses and companies to reach potential customers with more focused targeting than ever before. Facebook PPC is also an affordable, cost-effective option for Internet Marketing, as advertisers only pay for ads when they are actually clicked on by interested users.

Active Web Group can consult with you to accurately determine how best to reach your target audience, their interests in your products or services, and the best keywords to utilize in order to reach potential customers that will convert to sales and maximize your ROI. Our Internet Marketing professionals can develop and manage a Facebook PPC campaign that holds several distinct advantages:

  • True demographic targeting: demographic criteria can include location, race, gender, age, and more
  • Facebook PPC ads can target users who possess interests relatable to the products or services you offer
  • Targeting can include users who belong to particular groups, like certain events, or are connected to particular pages
  • You only pay for ads that are clicked on, and do not need to engage in bidding for particular keywords and ad placement
  • A continuing increase in Facebook traffic means more potential customers are reached
  • Facebook PPC allows you to accurately determine the number of people that may see your ad based on your target criteria

As part of a Facebook PPC campaign, Active Web Group will also provide conversion tracking, and help you effectively manage your ads in order to increase brand recognition and sales.