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According to marketing textbooks, there are 4 "P's": Product, Price, Place and Promotion. How do these relate to promoting your website?
In terms of improving a website's online visibility, Place can be a key factor. Localization of your website can enhance its appeal to the audience you are targeting. This is now an important part of search engine optimization as Google has recently added lots of features that can be utilized to more effectively create a local presence and accessibility, especially from mobile devices such as tablets and smart phones. An SEO and Internet marketing company is best suited to properly advise on methods that can be used to improve the local visibility of your website and ensure that your company website is listed in both regular and local search result lists.
If your website has international target markets, than one of the most obvious things to do is to translate the web pages into the other appropriate languages. Once you have done this, you can launch a search engine marketing campaign in the countries where that language is spoken. You could also get a local domain, local IP address and website hosting service provider which will also help you to achieve a higher ranking for your site in any given country. An SEO company can localize your URL and translate it into the appropriate language.
You can also research keyword strategies based on local, organic and online search engine marketing. Apart from keyword services, an SEO company can help you to find the most popular search keywords for any country, as keywords may be chosen and utilized differently in areas other than your regular country of origin.
Adding translated keywords in meta data, title tags and URL extensions as a part of a website coding campaign is also a good idea and shouldn't affect the appearance of your web page and its content. If you are selling home decoration items for example, your web page will have the information in English but a German search for "Dekoartikeln" will also lead browsers in Germany to your website if that particular keyword is included in your meta tags.
Listing your website on local directories and online yellow pages will also help improve its visibility, as will getting it listed in traditional yellow pages directories.
Above all, you need to have a clear goal in mind when planning a localization strategy for your website. Being able to determine where the majority of your customer base resides, and localizing your site for those specific areas, will provide the optimal benefits.
For more information call us at 1-800-978-3417 or
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30 Oser Ave., Suite 500 | Hauppauge, NY 11788 | tel: 800.978.3417 |
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