| Did the Recent Changes to Google Affect Your Position? |
View this email as a
webpage. |
One thing that’s always changing online is the way that search engines work.
If you don’t occasionally perform a search analysis on your site and make the appropriate revisions to content in order to keep up with these changes, you might find that your website slips down the page in search engine rankings or even
disappears completely. How the changes Google is introducing to its search engine are affecting your rankings is something you need to be constantly thinking about and responding to.
Because websites are constantly becoming smarter and using Google to maximize their results on its search pages, Google is in turn continually changing their search algorithm to determine which websites are ranked at the top of their
listings. They have also changed how the listings are displayed, especially via Google Instant. While the goal of Google’s changes is to be able to provide more relevant, informative content in response to organic searches, relevant
websites that contain content that hasn’t been optimized can also suffer.
If you want to work out how changes made by Google are affecting your rankings, the first thing you need to do is carry out a search on your website name and any major keywords you are using. If you don’t see your website on the first
page of Google’s search results, you’ve got a problem. Do this on Yahoo and Bing as well to see what differences there are – you might be surprised at what comes up.
If your Google ranking has slipped dramatically there are a number of questions you can ask yourself to work out how to turn things around. What changes has Google made recently? How has it affected your keyword rankings? Are you using
keyword rank tracking software to keep on top of these changes? Have you made any changes to your website that might have triggered a change in your ranking? Are there any broken links or code? Most importantly, are important keywords
integrated into your content that accurately reflects what your products, services, and company goals are?
If your Google ranking has slipped dramatically there are a number of questions you can ask yourself to work out how to turn things around. What changes has Google made recently? How has it affected your keyword rankings? Are you using
keyword rank tracking software to keep on top of these changes? Have you made any changes to your website that might have triggered a change in your ranking? Are there any broken links or code? Most importantly, are important keywords
integrated into your content that accurately reflects what your products, services, and company goals are?
Most small business owners don’t have the time to work out how changes made by Google to its search engine are affecting their website’s ranking. But it is important to do so as slipping down the rankings can have a dramatic effect on how
your business performs. This is where a company that specializes in Search Engine Optimization can help, giving you expert advice on all of the search engine changes and how to make sure that your website is listed on the first page of
search results.
|
 |
 |
 |
|
| Send to a Friend |
|
Active Web Group | 30 Oser Ave., Suite 500 | Hauppauge, NY 11788 |
Active Web Group's mission as a full-service web marketing company is to provide any size business the opportunity to leverage and utilize the power of the Internet as a marketing tool for continued growth. We use cutting edge Web Design techniques and employ professional Search practices to make your Internet Marketing Campaign stand out from the competition.
As an established Web Marketing firm, Active Web Group works with each client individually to develop the best possible online solutions that are best suited to meet every clients' unique goals and budget. We strive to get your business to potential clients at the very moment they are searching for the services you offer.
With offices in Long Island, New York, Atlanta, Georgia and Tampa, Florida, we have the resources necessary to provide you with the most comprehensive Internet Marketing services possible. We have a proven track record of success with Custom Website Design and Development, Search Marketing, e-Commerce Web Development, Email Marketing and Pay-Per Click Management. We also offer Pay-Per Ranking, Social Media Marketing, Content Development and Link Building.
A new, professionally and custom designed website can help every business increase sales; expose the company to thousands of current and potential clients and help them achieve their online goals. A custom designed website by Active Web Group will allow your company to be properly represented online, this is important in the current online marketplace due to the growing competitiveness amongst online and storefront businesses.
Our professional web design team will give your business the edge it needs to make your Internet Marketing presence a reality and get a step up on your competition. Active Web Group will work with you to develop a Website that will deliver a high-quality; high-impact professionally designed online presence to your current and potential customers. Utilizing our full-service Internet Marketing services, your online presence will become an effective sales tool, delivering on your specified performance objectives.
Our customized Website designs will convey the strongest image of your brand to your clients. Visit the Portfolio page on our website to view some of our professional designs and you'll feel confident that Active Web Group can develop a custom web site design for your business. Our web site designs will not only create a great first impression, but a lasting impression as well.
|
|
