AWG Blog

February 20th, 2015

Boosting Facebook Page Likes for Your Business

Companies of all types and sizes use Facebook ads as one of their primary means of advertising to help meet all sorts of business goals, such as increased website visits, email signups, event attendance and ultimately, sales conversions. Page Admins have the ability to deliver timely and relevant offers, promotions and messages to specific demographics based on key parameters to target consumers who are interested in their products or services right at their fingertips. Read More »

February 6th, 2015

Email Testing Basics: What You Need to Know

Email testing (or A/B testing) is frequently overlooked by marketers, often seen as overly complicated and cumbersome. But there is no need to fear A/B testing. Optimize your business’s email campaigns using the tools and content you already have at your fingertips. If executed correctly, the marketing insight and opportunities A/B testing reveals are too pivotal to ignore. Businesses can test several key areas, such as subject lines, personalized messages, “from” addresses, and more. Read More »

January 23rd, 2015

Responsive Design Provides the Best User Experience

How can you enable your website visitors to find key information faster and easier? With so many different mobile devices and the increased use of Smartphones to access the web, it all comes down to responsive web design. Responsive design allows for site content to adapt and fit on almost any screen and device while providing visitors with an optimized user experience. Read More »

January 9th, 2015

Build a Better Email List Today

Life is full of lists. Guest lists, shopping lists, to-do lists and for your business’s email marketing, contact lists. The success of your company’s email marketing campaign hinges upon building a list of value from the start. To keep your contacts growing with quality subscribers -- ones who actually open, read and act after reading them -- can be challenging, particularly with other companies vying for their attention. To make your email lists grow with contacts that count, try these valuable techniques: Read More »

December 26th, 2014

Content Strategies to Maximize SEO

Quality content. Keywords. In the ever-changing world of digital marketing these stay relevant. Why? Because when shopping for a specific product or service online, most consumers plug in a few search terms into Google to find what they’re looking for. As a business owner, you’ll want to rank on the first page search results so they choose you over a sea of competitors. This doesn’t occur by chance, it happens with quality content that incorporates the power of carefully selected keywords. Read More »

December 9th, 2014

Online Forms Designed to Convert

Your website is the digital face of your business. Whether you run a boutique business or large corporation, forms that appear on your site must be designed to capture customer attention and information and to boost conversions. There’s no one-form-fits-all-design, so when determining what type of form you’ll have on your website, keep asking the question, “Why would a visitor fill it out?” Read More »

December 3rd, 2014

How to Achieve Higher Email Open Rates

Because businesses are constantly competing to get attention, the average person’s inbox is bombarded with emails before they even hit the snooze button. You spend a lot of time and effort into putting together and sending out emails to boost sales, so the more that are opened the better. However, if your analytics reveals that your open rate is low it’s important to know why to correct any issues. While email marketing isn't an exact science, there are several strategies you can implement to help boost open rates and email marketing success. Read More »

November 13th, 2014

Strategies to Build Your Brand on Social Media

Four out of five Smartphone users reach for their devices and log onto Facebook, Twitter and Instagram within minutes of waking. Therefore, building brand awareness via Social Media continues to be a top priority for savvy digital marketers. In fact, 87% of today’s marketers believe Social Media strategies are above other forms of marketing! Since a majority of all internet users are active on various Social Media platforms, it is highly beneficial for your company to build your brand exactly where your demographic is engaged. To maximize your posting power, read on for some useful pointers. Read More »

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