Listen and Talk To The Experts

This is where the rubber meets the road as they say. Our staff of professionals as well as our clients come to this blog to read about what is current and what is changing on the internet. Let's face it if you don't keep up with the rapid changes you will be a dinosaur in two weeks! Join in and feel free to throw in your two cents. Often some of the best ideas come from a good old fashioned debate.

AWG Blog

First CASL Fine — $1.1 Million

March 13th, 2015

The Canadian Radio-television and Telecommunications Commission (CRTC) announced its first major fine under Canada's Anti-Spam Legislation (CASL). On March 5th, 2015 CRTC issued a Notice of Violation to Compu-Finder, including a $1.1 million dollar penalty for violations.
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Internet Marketing Crash Course

March 6th, 2015

When reviewing your business’s website to enhance functionality and optimize conversion rates, there are key areas that need to be regularly checked and evaluated. To help, AWG has compiled some highlights from our most informative blogs. Below is a “crash course” guide on which elements of your website most likely need attention. Use these resources to help keep relevant site visitors and sales robust.
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Small Business: Making your website mobile-friendly to engage more customers

February 20th, 2015

Have a visible call to action and some sort of email capture. Calls to action can include “call now for additional information,” “learn more,” “click here,” “subscribe to our newsletter for instant savings,” etc., says Lisa M. DeMarco, brand marketing manager at Active Web Group, a Hauppauge-based digital marketing agency.
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Boosting Facebook Page Likes for Your Business

February 20th, 2015

Companies of all types and sizes use Facebook ads as one of their primary means of advertising to help meet all sorts of business goals, such as increased website visits, email signups, event attendance and ultimately, sales conversions. Page Admins have the ability to deliver timely and relevant offers, promotions and messages to specific demographics based on key parameters to target consumers who are interested in their products or services right at their fingertips.
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Email Testing Basics: What You Need to Know

February 6th, 2015

Email testing (or A/B testing) is frequently overlooked by marketers, often seen as overly complicated and cumbersome. But there is no need to fear A/B testing. Optimize your business’s email campaigns using the tools and content you already have at your fingertips. If executed correctly, the marketing insight and opportunities A/B testing reveals are too pivotal to ignore. Businesses can test several key areas, such as subject lines, personalized messages, “from” addresses, and more.
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Responsive Design Provides the Best User Experience

January 23rd, 2015

How can you enable your website visitors to find key information faster and easier? With so many different mobile devices and the increased use of Smartphones to access the web, it all comes down to responsive web design. Responsive design allows for site content to adapt and fit on almost any screen and device while providing visitors with an optimized user experience.
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Build a Better Email List Today

January 9th, 2015

Life is full of lists. Guest lists, shopping lists, to-do lists and for your business’s email marketing, contact lists. The success of your company’s email marketing campaign hinges upon building a list of value from the start. To keep your contacts growing with quality subscribers -- ones who actually open, read and act after reading them -- can be challenging, particularly with other companies vying for their attention. To make your email lists grow with contacts that count, try these valuable techniques:
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Content Strategies to Maximize SEO

December 26th, 2014

Quality content. Keywords. In the ever-changing world of digital marketing these stay relevant. Why? Because when shopping for a specific product or service online, most consumers plug in a few search terms into Google to find what they’re looking for. As a business owner, you’ll want to rank on the first page search results so they choose you over a sea of competitors. This doesn’t occur by chance, it happens with quality content that incorporates the power of carefully selected keywords.
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Online Forms Designed to Convert

December 9th, 2014

Your website is the digital face of your business. Whether you run a boutique business or large corporation, forms that appear on your site must be designed to capture customer attention and information and to boost conversions. There’s no one-form-fits-all-design, so when determining what type of form you’ll have on your website, keep asking the question, “Why would a visitor fill it out?”
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How to Achieve Higher Email Open Rates

December 3rd, 2014

Because businesses are constantly competing to get attention, the average person’s inbox is bombarded with emails before they even hit the snooze button. You spend a lot of time and effort into putting together and sending out emails to boost sales, so the more that are opened the better. However, if your analytics reveals that your open rate is low it’s important to know why to correct any issues. While email marketing isn't an exact science, there are several strategies you can implement to help boost open rates and email marketing success.
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