Listen and Talk To The Experts

This is where the rubber meets the road as they say. Our staff of professionals as well as our clients come to this blog to read about what is current and what is changing on the internet. Let's face it if you don't keep up with the rapid changes you will be a dinosaur in two weeks! Join in and feel free to throw in your two cents. Often some of the best ideas come from a good old fashioned debate.

AWG Blog


Jason Epstein
May 24th, 2013

Are Facebook Pay-Per-Click Ad Campaigns Worth It?

Putting together a PPC (Pay-Per-Click) campaign on Facebook seems easy; just build your Facebook page, connect with your audience by creating targeted ads based on location, demographics and interests and engage your audience with updates, anecdotes, news and more, promoting posts with ads to increase exposure. But PPC means just that: you pay for every single click. That’s all well and good if you can achieve a stable, worthwhile ROI (return on investment), but it’s easier said than done.  Read More »


Carol Sheridan
May 17th, 2013

Online Reputation Management

Available for over 20 years and popular for over 15, the Internet and specifically its users can be viewed as both innocent and easily manipulated by unscrupulous websites. The myth that information found on the Internet is true is widely believed. In fact, much conjecture and outright opinion passes as fact online. Positive or negative, what we read online we generally take as truth. It didn’t take long for social media to become a platform for opinions and for some to see it as a vehicle for subtle self-promotion by throwing bricks at those competing for the same market share. Some e-businesses find themselves being panned by competitors who hire persons to post negative comments posing as dissatisfied consumers, for example. On other occasions a negative post may be valid but using social media outlets to resonate a minor infraction could prove most unwelcome if it climbs prominently high in a site’s rankings potentially impacting their good name and revenue. Read More »


Dennis Sims
May 10th, 2013

The Benefits of an Effective Social Media Marketing Campaign

Social media marketing is all about gaining website traffic, exposure or sales through the use of social media outlets such as Facebook and Twitter. These campaigns often focus on creating content that encourages readers to spread the word, make a purchase or just produce a greater sense of brand-identification within the reader’s mind. Let’s take a look at some tools for a successful campaign.  Read More »


Carol Sheridan
May 3rd, 2013

Email, The Best ROI Money Can Buy

Daily we all receive solicited and unsolicited emails marketing goods and services we may or may not need. What causes us to open one and discard so many others? And for those who create these marketing messages, how do they measure success? What return on investment (ROI) prompts them to produce more and if so, how often? Read More »


Jason Epstein
April 23rd, 2013

5 Great Things About Using Lists to Engage Your Audience

Using lists is a great way to engage your audience in a fun, easy fashion that doesn’t take a lot of their time or yours. Check out some of our great reasons for using succinct lists for your connection with repeat customers and casual readers alike.  Read More »


Carol Sheridan
April 17th, 2013

The Value of Site Search to Higher Rankings

The goal of most every sound search engine optimization campaign is to attract more quality traffic to their website. In business it is truly a numbers game so attracting only visitors who are actively seeking what you provide ensures the greater likelihood these ‘window shoppers’ will convert to customers. So what truly attracts a potential buyer to your site? The possibility of your site delivering a quality customer experience. Okay…what is that and how is it measured? Read More »


Pat Norton
April 9th, 2013

Outshine the Competition with Local Search Engine Optimization

Local search engine optimization (SEO) is a great way to put a geographical focus on your target audience’s online search results.  This will help bolster your online visibility for brand new customers as well as cultivate a loyal, repeat customer base.  Local SEO does the heavy lifting, increasing your business’s exposure and netting you a better return on investment than ad campaigns or other expensive marketing initiatives.  Read More »


Jason Epstein
March 27th, 2013

The Beauty of Responsive Web Design

responsive design
Take a look around and you’ll see that staving off boredom while waiting on line has turned from conversation to staring down at smart phones.  Riding on a bus has gone from gazing out the window to focusing on an iPad.  Queuing up media at home has gone from watching on VHS or DVD to playback via a web-connected media device.  The web-viewing experience is not only becoming progressively more integrated in our day-to-day life, but it’s available through an increasing array of viewing options.  So, how do web developers fit the mold for this constant evolution?  Actually, “fit” may be the perfect word to describe one of web viewing’s best solutions: responsive web design. Read More »


David Marinaccio
January 24th, 2013

Top 4 Web Design Trends for 2013

Welcome to the latest installment of Web Design Trends!  At the time of writing this (early 2013), Google Chrome is the only commonly used browser that supports the vast majority of new HTML5 features.  If you are not viewing this page in Chrome, I highly suggest that you download it so you can fully experience all of the features I will be describing in this article. Read More »


Jason Epstein
December 18th, 2012

Rethink Marketing = Remarketing

The prospect of opting out of marketing campaigns has been a hot topic as the reach of internet marketing has become ever greater.  It’s easy enough to accomplish this in an e-mail campaign: just click unsubscribe.  But what are your opt-out options when browsing the web?  Most browsers feature a ‘Do Not Track’ button, but even though this mechanism was created to allow users to shed the watchful eye of advertisers, clicking on it has no effect.  After nine months of debating how the button will work, an agreement on what “tracking” means and what the scope of it includes still hasn’t been reached.    The button will stay stagnant and ineffectual until an agreement on its functionality is met.  Read More »