Listen and Talk To The Experts

This is where the rubber meets the road as they say. Our staff of professionals as well as our clients come to this blog to read about what is current and what is changing on the internet. Let's face it if you don't keep up with the rapid changes you will be a dinosaur in two weeks! Join in and feel free to throw in your two cents. Often some of the best ideas come from a good old fashioned debate.

AWG Blog

How Content Marketers Leverage #FoMO

May 14th, 2015

Fear of Missing out is a very real occurrence, and while we might spot the hash tag used in jest a few times a day on social media, the term is actually defined as "a pervasive anxiety that others might have rewarding experiences from which we are not part". Successful brands recognize this phenomenon as an opportunity and often leverage the fear of missing out in their marketing efforts.
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Breaking News: More searches performed on mobile devices vs. desktop computers

May 8th, 2015

We SEO’s have been waiting for this moment for about a year and a half. Google has officially confirmed that more searches occur on mobile devices than on computers in 10 countries, which include the US and Japan. Google also groups tablets like the iPad in with computers, so smartphone-generated searches are truly outclassing tablets, laptop computers, and desktop computers combined.
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SEO Is Not Dead – Seriously

May 4th, 2015

In an internet marketing world which seems to focus increasing attention on social media, questions about the value of search engine optimization (SEO) come up with increasing frequency, particularly when Google rolls out yet another algorithm update. Although social media can be a lot more fun than SEO, your marketing plan should include time for SEO for long term success. There is still a great deal of value to be placed on keyword optimization. After all, millions of organic searches are conducted every day and Google’s recent mobile algorithm update shows that they still place a great deal of value on mobile search.
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5 Ways to Optimize Your Email Marketing for Smartphones

April 17th, 2015

More email is now read on mobile devices than anywhere else. Since marketing emails are designed primarily on desktop, they’re generally optimized for that by default. With the large number of people checking email on their phone, optimizing your email for that is more important than ever.
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Embrace Long Page Scrolling in Web Design

April 3rd, 2015

The design team at AWG has created long scrolling websites for several clients as well. Clients with older websites that are undergoing a redesign are sometimes apprehensive when we propose a long scrolling website. Their primary concern is whether or not the user will know to scroll below the fold. Their uneasiness doesn’t surprise us, considering that their current website was built to comply with much older web standards. Luckily, we have research on our side to show our clients that there is no need to worry.
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Mobile Friendly Search Results

April 1st, 2015

In the USA, 94% of users prefer to use their smart phones and tablets to perform local searches instead of using their desktop devices. If your site doesn’t currently read well on a mobile device, chances are you’ve already lost business by not being able to convert mobile users. Now to add to it: Google may not even rank your site in mobile search results at all. This change shall go into effect on or around the 21st of April, so it is imperative to make sure your site is ready to roll onto mobile devices now, before the update drops.
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Successful Brand Building

March 20th, 2015

A powerful brand accomplishes many things at once. It creates a solid emotional connection with its target audience, delivers clear and concise messaging, motivates the buyer or decision maker, and establishes or reinforces consumer brand loyalty.
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First CASL Fine — $1.1 Million

March 13th, 2015

The Canadian Radio-television and Telecommunications Commission (CRTC) announced its first major fine under Canada's Anti-Spam Legislation (CASL). On March 5th, 2015 CRTC issued a Notice of Violation to Compu-Finder, including a $1.1 million dollar penalty for violations.
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Internet Marketing Crash Course

March 6th, 2015

When reviewing your business’s website to enhance functionality and optimize conversion rates, there are key areas that need to be regularly checked and evaluated. To help, AWG has compiled some highlights from our most informative blogs. Below is a “crash course” guide on which elements of your website most likely need attention. Use these resources to help keep relevant site visitors and sales robust.
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Small Business: Making your website mobile-friendly to engage more customers

February 20th, 2015

Have a visible call to action and some sort of email capture. Calls to action can include “call now for additional information,” “learn more,” “click here,” “subscribe to our newsletter for instant savings,” etc., says Lisa M. DeMarco, brand marketing manager at Active Web Group, a Hauppauge-based digital marketing agency.
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