Written by Kathryn Blumberg, at Active Web Group. Posted on July 18th, 2012
Creating an effective marketing strategy with the help of SEO marketing can be quite challenging at times. Web Directories have been a popular avenue when it comes to building your site and making it noticeable. While it has been around for quite some time, it still possesses the same punch and therefore is a great resource. Web Directories are a great way to build site relationships. Web Directories are defined as enormous collections of links to sites, sorted into different categories. While you should not rely entirely on these relationships alone for traffic to your website, it is still a great SEO tool to use.
Web Directories display quite differently from the typical search engine such as Google or MSN. These sites display web pages by category versus keyword search. Thus, if your site is new you may still get the upper hand by having your web page listed with other sites that are more established. Meanwhile, with search engines such as Google, your web page may not show up on the first page of the organic rankings because of the newness of your site. Using a web directory is also a great start to getting your site noticed by both customers and search engines.
While there are many benefits to utilizing web directories, be sure to prepare a budget in advance. The majority of the higher ranked and more established directories will cost you depending on your specifications such as approval time for your post to appear, whether you want your post to appear at the top of the page or the bottom and of course if you want your post to be displayed indefinitely.
Finding your niche when it comes to SEO marketing has many options and is sometimes best left for a professional company. This is where Active Web Group can customize your needs when it comes to bringing your site to the best of its ability.
For more information on how Web Directories can be used to enhance your SEO efforts,call us at 1-800-978-3417 or Contact Active Web Group and let us help you!