December 13, 2011
Google AdWords Strategies
Google AdWords is now a critical part of online marketing. It supports and integrates with most current trends including mobile Internet browsing…
November 29, 2011
Simple Web Design Strategies for an Effective E-Commerce Site
A successful e-commerce business requires an effective web design. Many e-commerce companies fail because they do not make full use of their web designs…
November 15, 2011
Using SEO for Effective Holiday Marketing
SEO can help improve marketing throughout the holiday season. Do not forget the importance of web content on your business website…
November 01, 2011
Is Your Website Ready to Go Mobile?
As the technology advances and prices become more affordable, more and more people are making the switch from regular cellular phones to using smartphones…
October 20, 2011
Active Web Group, Inc. announces Hauppauge Industrial Association-Long Island alliance
Active Web to Assume Role in HIA-LI’s Email Marketing Initiatives HAUPPAUGE, NY, Thursday, October 20, 2011 – Active Web Group, Inc., a leading Internet Marketing firm headquartered in Hauppauge, NY, has today announced an alliance with the Hauppauge Industrial Association-Long Island (HIA-LI)…
October 18, 2011
Is Website Ranking Really That Important?
Major search engines like Google browse through thousands of webpages, images and other files by using crawlers, software which finds content from the World Wide Web before ranking it in a process known as categorization…
October 4, 2011
The cost-effectiveness of integrating SEO into website design.
The cost of designing a website increases as your requirements do. For example, if all you want is to display a few pages of information and some contact details, a website design will be relatively inexpensive…
September 23, 2011
E-Commerce Strategies That Work: Targeting the Customer’s Specific Needs
All the leading websites for e-commerce have one thing in common: customers that come back to them time and again…
September 6, 2011
Balancing SEO with Readability
As many people with a basic understanding of Internet marketing realize, when writing content for the Internet, it is important that you focus on search engine optimization if you want to increase the online visibility of your website or a particular article or page…
August 23, 2011
Adding Localization for Improved Targeting
According to marketing textbooks, there are 4 “P’s”: Product, Price, Place and Promotion. How do these relate to promoting your website?…
August 09, 2011
Facebook vs Linkedin
The use of social media marketing is growing. Roughly 20 percent of marketing budgets are currently going to social media. However, there is more than one social media network. Choosing the right network for a business’s marketing strategy will determine the outcome…
July 26, 2011
Pay-Per-Click Will Do The Trick!
Pay-Per-Click ads (PPCs) are popular online advertising tools. Search engines all have simple ways to set up PPC campaigns…
July 12, 2011
Social Tracking from Google Analytics
Following their announcement and release of the +1 button, Google followed up with brand new social engagement tracking tools…
June 28, 2011
SEO Strategies: Outgoing Links
Most link building strategies rely on obtaining inbound links. However, outgoing links are important when developing SEO success…
June 14, 2011
E-commerce Marketing Techniques: Blogging about Your Products
Blogs are not just a method that individuals use to share personal stories on the web. They can be useful marketing tools that companies use to keep their websites fresh and boost search engine rankings…
May 24, 2011
Article Marketing Leads to Increased Web Traffic.
Increasing traffic to your website is a common goal. There are several ways to attract visitors. One of the best ways is to improve your article marketing, which has been shown to lead to increased sales…
April 26, 2011
Why Your Business Needs A Social Media Marketing Manager
As the popularity of social media rises, business owners are beginning to recognize the need for social media marketing. However, most have not fully taken advantage of social media for their companies…
March 29, 2011
Tips for Better Lead Generation in 2011
Every business-to-business (B2B) marketing plan needs to focus on lead generation. This past year saw an increase in social media marketing to create lead generation…
March 15, 2011
Social Media Trends in 2011
Every day more and more business are looking to social media as a way to connect with current and future customers. However, the effect of social media is still unknown to most business owners…
March 1, 2011
Four Easy Steps to Better SEO
Search engine optimization (SEO) is a popular tool used to drive business to a webpage. When, attempting to improve SEO, people typically focus on rank, conversion rates and building links…
February 28, 2011
How Email Marketing Will Change in 2011.
Email and digital messages are constantly evolving. Marketers need to be aware of new trends and find ways to engage customers on a personal level…
January 18, 2011
Web Design Trends 2011
Successful website design demands keeping up with current web design trends. Implementing the latest styles and techniques will increase marketability and allow businesses to remain competitive…
January 4, 2011
Updating Your E-Commerce Website with SEO: What to Avoid
Successfully updating or creating any website with SEO requires the marketing team, design team, tech team and content team to all work together…
December 14, 2010
SEO or PPC: Which is the Better Choice in a Tough Economy
It is important not to become complacent in the effort to drive traffic to your website…
November 30, 2010
The Benefits of B2B Social Media
Although it is a popular tool used by business-to-customer (B2C) organizations, social media provides many unique opportunities for business-to-business (B2B) companies…
November 16, 2010
Increase Your Market Share with Consistent Online Marketing
The Internet is here to stay. More people than ever before are using the Internet to research hotels and choose their travel plans…
November 2, 2010
Search Engine Optimization: True Facts For SEO Success
Everyone wants to rank high on search engines. Search engine optimization (SEO) is a frequently used term, but SEO success is difficult to obtain and there are many myths circulating on the subject…
October 19, 2010
Common Pay Per Click Mistakes You Might Be Making
Pay per click or PPC advertising is an excellent marketing tool for small and midsized businesses. It is more affordable than other advertising methods, and it can produce measureable results.
