Email Newsletter Archives

Social media is all about connecting and involving potential and current purchasers with the aim of fashioning them into a loyal, repeat customer base that truly enjoys the benefits the brand gives them from the product to the service to…

Using lists is a great way to engage your audience in a fun, easy fashion that doesn’t take a lot of their time or yours. Check out some of our great reasons for using succinct lists for your connection with repeat customers and casual…

Local search engine optimization (SEO) is a great way to put a geographical focus on your target audience’s online search results. This will help bolster your online visibility for brand new customers as well as cultivate a loyal…

On December 17th, 2012 the World Wide Web Consortium (W3C) announced that HTML5 is now a feature complete Candidate Recommendation. I predicted two years ago that HTML5 would become a trend…

Content marketing and social media have taken the Internet world by storm over the last 5 years, but is this really making a difference in the way that companies tweak their products and services? In a recent article…

While most people believe that web design is all about images and functionality, there are a lot of different web design “cheats” that you can implement for better results in the search engines. Having great graphics and giving your…

Creating content for your website, blog or online store is one of the most important aspects of getting visitors to your site, gaining interest in your products and converting sales. When website owners begin making content for…

Facebook is the largest social media network on the planet. With over 750 million registered users, the marketing abilities are excellent. The problem that most people have with their Facebook marketing is that they do not…

Email marketing is still one of the best ways to get the word out about your products and services to existing clients. Building an email campaign to send out special promotions to customers that spend the most on your website…

Facebook is the undisputed king of all social networking, but Google+ is challenging that. In its early stages Google+ was regarded as inferior to the reigning social networking giant.

It’s no secret that Twitter is one of the biggest social media websites. However, there are a lot of companies, website owners and e-commerce stores that do not have the Twitter following they would like.

Social media marketing is an excellent way to get more clients and customers. While it’s no secret that Facebook, LinkedIn and Twitter are the three biggest social media marketing outlets, there are companies…

Mobile websites are becoming extremely popular due to the fact that smartphones are getting to be a standard of the wireless industry. While mobile web is not a new concept, the technology has overcome many hurdles…

Because email marketing is cost-effective and relatively simple, a large percentage of businesses already engage in continuous email marketing campaigns, or have at least attempted one campaign.

Chances are you already have a website for your business—you’d be putting yourself at a great disadvantage if you didn’t. But do you know how well it is working for you?

As online marketers and businesses continue to realize the benefits of social media marketing, and utilize both Facebook and LinkedIn…

Academic studies have confirmed that when people are shopping online they are more likely to buy if companies offer free shipping than…

One thing that’s always changing online is the way that search engines work. If you don’t occasionally perform a search analysis on your site…

The Internet allows for a diverse array of online marketing methods that serve to boost your business and increase online visibility…

As we spend more and more time on our computers, companies are struggling to keep up with the latest online trends…

Many businesses are now using social media like Facebook and Twitter and setting up blogs in order to keep in touch with their customers…

Google AdWords is now a critical part of online marketing. It supports and integrates with most current trends including mobile Internet browsing…

A successful e-commerce business requires an effective web design. Many e-commerce companies fail because they do not make full use of their web designs…

SEO can help improve marketing throughout the holiday season. Do not forget the importance of web content on your business website…

As the technology advances and prices become more affordable, more and more people are making the switch from regular cellular phones to using smartphones…

Active Web to Assume Role in HIA-LI’s Email Marketing Initiatives HAUPPAUGE, NY, Thursday, October 20, 2011 – Active Web Group, Inc., a leading Internet Marketing firm headquartered in Hauppauge, NY…

Major search engines like Google browse through thousands of webpages, images and other files by using crawlers, software which finds content from the World Wide Web before ranking it in a process known as categorization…

The cost of designing a website increases as your requirements do. For example, if all you want is to display a few pages of information and some contact details, a website design will be relatively inexpensive…

All the leading websites for e-commerce have one thing in common: customers that come back to them time and again…

As many people with a basic understanding of Internet marketing realize, when writing content for the Internet, it is important that you focus on search engine optimization if you want to increase the online visibility of your website…

According to marketing textbooks, there are 4 “P’s”: Product, Price, Place and Promotion. How do these relate to promoting your website?…

The use of social media marketing is growing. Roughly 20 percent of marketing budgets are currently going to social media. However, there is more than one social media network. Choosing the right network for a business’s…

Pay-Per-Click ads (PPCs) are popular online advertising tools. Search engines all have simple ways to set up PPC campaigns…

Following their announcement and release of the +1 button, Google followed up with brand new social engagement tracking tools…

Most link building strategies rely on obtaining inbound links. However, outgoing links are important when developing SEO success…

Blogs are not just a method that individuals use to share personal stories on the web. They can be useful marketing tools that companies use to keep their websites fresh and boost search engine rankings…

Increasing traffic to your website is a common goal. There are several ways to attract visitors. One of the best ways is to improve your article marketing, which has been shown to lead to increased sales…

As the popularity of social media rises, business owners are beginning to recognize the need for social media marketing. However, most have not fully taken advantage of social media for their companies…

Every business-to-business (B2B) marketing plan needs to focus on lead generation. This past year saw an increase in social media marketing to create lead generation…

Every day more and more business are looking to social media as a way to connect with current and future customers. However, the effect of social media is still unknown to most business owners…

Search engine optimization (SEO) is a popular tool used to drive business to a webpage. When, attempting to improve SEO, people typically focus on rank, conversion rates and building links…

Email and digital messages are constantly evolving. Marketers need to be aware of new trends and find ways to engage customers on a personal level…

Successful website design demands keeping up with current web design trends. Implementing the latest styles and techniques will increase marketability and allow businesses to remain competitive…

Successfully updating or creating any website with SEO requires the marketing team, design team, tech team and content team to all work together…

It is important not to become complacent in the effort to drive traffic to your website…

Although it is a popular tool used by business-to-customer (B2C) organizations, social media provides many unique opportunities for business-to-business (B2B) companies…

The Internet is here to stay. More people than ever before are using the Internet to research hotels and choose their travel plans…

Everyone wants to rank high on search engines. Search engine optimization (SEO) is a frequently used term, but SEO success is difficult to obtain and there are many myths circulating on the subject…

Pay per click or PPC advertising is an excellent marketing tool for small and midsized businesses. It is more affordable than other advertising methods, and it can produce measureable results.