Written by Carol Sheridan, at Active Web Group. Posted on April 12th, 2012
You’ve read the stories in the newspapers and online news sites. A major company is being panned by any number of sources. These may include disgruntled former employee(s), activist groups, politicians, concerned citizens..in short, anyone. Months later the details of the issue are hazy in everyone’s mind, but you remember that company had an issue. For this reason, you take your business, and your money elsewhere.
HOW DO THESE ISSUES START? WHAT DAMAGE CAN THEY CAUSE?
Face it, your online business is only as solvent as your online reputation is secure. One unfavorable mention in a social media outlet such as Twitter can influence buyers to shop elsewhere and negatively affect your company’s bottom line.
HOW CAN YOU FIND OUT IF YOU AND/OR YOUR BUSINESS HAVE BEEN VICTIMIZED?
It is important to protect your online identity. So it’s a good idea to check in from time to time. Unfortunately, the online community is so vast that simply Googling your name or your company’s name may not be enough. Google has recently introduced a tool to assist you in managing your search results for your/your businesses’ name: ‘Me on the Web.’ This tool is now included on Google’s dashboard. You can set up search alerts for information included on your Google profile. These would logically include your name, company’s name and emails. You can also consider the brand names any proprietary product lines you may have.
IF SO, WHAT KIND OF ‘DAMAGE CONTROL’ CAN BE PEFORMED?
So you’ve encountered some negative publicity that is showing up in search engine results pages (SERPs) every time someone looks you up. What now? You cannot control the actions of others, but what you do next can be instrumental in regaining the public’s trust.
Call Active Web and speak with us about our Reputation Management services. We will address the situation head on. In some instances, any publicity is an opportunity for even better publicity. In other circumstances social media outlets can be monitored and any negative statements immediately refuted. Best of all, our results are measurable. You can see your business’ reputation regained via reports that accurately detail how you are perceived on the Web. By managing your online reputation through Active Web Group, you will once again gain control over the personal and/or corporate image that you want to project.
So what’s in a name? Everything. Contact Active Web to discuss how our Reputation Management Services can help protect yours.
For more information on our reputation management services, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!