Written by Charles Dovbish, at Active Web Group. Posted on March 28th, 2012
Finding a great SEO company that is going to propel your website into the first couple pages of the Google search results is one of the best investments that you will ever make for your online business or website. When you have traffic to your website, sales are not too far behind. If you do not have the traffic you need to your site then you are missing out on potential sales as well as future clients and repeat business. Deciding on which SEO company you want to go with is extremely important for your business. If you go with the wrong SEO company then you will be wasting your time and your money on a company that might even hurt the ranking that your website is already at. Here is a quick tutorial on how to find an SEO company that will work with you instead of against you.
Learn About SEO
Even though you are not going to have the industry expertise that an SEO company will have, becoming familiar with the different techniques and basics of search engine optimization will help you to vet possible candidates from your pool. Becoming familiar with the different techniques and services that a company is going to offer you and how it is going to help your business is an important aspect of choosing your SEO company. Knowing what methods do not work anymore is also an important method for choosing which company you will go with. For instance, due to Google’s updates in 2011, article marketing is no longer as effective as it was. Even though online content is very important, using article marketing sites such as Ezine or ArticleBase is not the best way to get traffic to your website. When you take the time to learn about the different SEO marketing methods yourself, you will be able to ask questions to the different companies you might hire.
What Do You Want A Company To Do?
A lot of people will contact a SEO company without knowing exactly what they want them to do to their website. Do you need a company that is going to help you with link building? Would you like to boost your rankings for a specific set of keywords? Or are you looking for a simple boost in general traffic throughout the search engines? These are the different kinds of questions that you will be asking yourself before you start looking at an SEO company. When you determine what your website needs you will be more likely to go with an experienced company that will give you exactly what you want. Telling the company exactly what you want will also give them a chance to tell you about the different methods and techniques that they will be using to accomplish your goal.
Get Recommendations From Industry Professionals
Now that you have determined exactly what you want it’s time to get recommendations for different companies. Make sure that you are going to work within a modest budget while getting recommendations. Using industry professionals that have experience with the different companies in the market is the best way to find a company that will accomplish all of your goals. Ask industry professionals what companies they use for all of their online services. For instance, let’s say that you are an electrician looking to get a boost in local searches. You could ask a local plumber or a local air-conditioning company what SEO company they use for their website marketing. Asking industry professionals about tested SEO companies will ensure that you go with a company that is great for your business.
Changes To Your Website
When you have finally found a couple of companies that you would like to interview, you will need to know what they are going to change about your website. Some companies might want to go with a tweaking of your site while others will be adamant about a complete overhaul. Make sure that you weigh the benefits of the changes with the time that it will take to implement them onto your website. If the company wants to completely renovate your website, ask them how it is going to benefit you. The last thing you will ever want to do is pay somebody to give you a website that is not going to perform in search engines.
SEO companies are one of your best resources for getting more traffic to your website. However, if you choose the wrong company then you could be hurting your traffic and professionalism. Learning basic SEO is one of the best ways to help vet the different companies that you are interviewing. Make a list of your goals before you contact any companies and determine the budget that you are going to work with. Get recommendations from industry professionals and question your company about the different changes they are going to make to your site, as well as the benefits of these changes. Following these guidelines will help you find the perfect SEO company for building your traffic and increasing sales.
For more information on finding a great SEO company, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!