Social Media Marketing

What is Social Media Marketing?

Social Media Marketing describes the use of social networks, online communities, blogs, wikis and any other collaborative media used to develop marketing ideas, generate sales, develop public relations or provide customer service. Some of the most common Social Media Marketing tools are Twitter, Facebook, LinkedIn, Flickr, Wikipedia and YouTube.

Social Media refers to a group of web properties that have their content published and maintained collectively by users and not employees of the the social media property. It is an online media category allowing people to talk, participate, share and network. There are a number of Social Media websites encouraging discussion, feedback, comments and more. Social Media Marketing can best be described as relationship or brand building.

A Social Media Marketing strategy involves marketing your website or business through the various Social Media channels in an attempt to obtain links, attention (positive or negative) and quite possibly massive amounts of traffic. No other promotional method can drive large amounts of visitors to your website for little to no cost other than some time commitment.

Become involved with your customers. Contact Active Web Group for a Free Social Media Marketing Quote!

Social Media Categories

The development of Social Media on the personal as well as the business level has created a noticeable shift in the way businesses and consumers interact. Social Media can be divided into five distinct categories:

  1. Social Media Sites
  2. Blog Management
  3. Widgets & Social Media Applications
  4. Online Reputation Management
  5. Video & Digital Asset Optimization

According to a recent Razorfish report, “65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand.” Additionally, “97% of that group said that their digital experience influenced their decision whether or not to purchase a product or service.”

Active Web Group will assist any business in understanding the value of Social Media Marketing and will help you create content that will effectively promote your website or business throughout the social media channels you want to target.

Choosing Active Web Group for your Social Media Campaigns

Active Web Group will design a Social Media Marketing action plan to put your business into position to delve into the potential of a two-way conversation that would naturally occur between you and present as well as future customers. Our Social Media team will assist you in building brand awareness by focusing on the social networking sites to help your business get involved in this exciting new medium of Search Engine Optimization.

Active Web Group’s mission as a full-service web marketing firm, with offices in New York and Atlanta, GA, is to provide any size business the opportunity to leverage and utilize the power of the Internet as a marketing tool to expand their business. When performed correctly, Internet Marketing has the capability to permit a business from the sole proprietorship to international corporation to compete in almost any market.