Creating an effective marketing campaign requires understanding your audience and your strategy. For users of WordPress, the tools are already there: it’s all about how you choose to use them. Active Web Group is one of the leaders of WordPress Search Engine Optimization, with years of experience and innumerable happy clients. We understand not only the underlying principles of how to transform a website into a heavily trafficked hotspot, but how to make the best use of WordPress’s inherently SEO friendly design.
WordPress SEO Benefits
Unlike virtually any other template website design, WordPress has been specifically engineered to provide excellent SEO. The site does this by building in several features, including a tagging feature, an easily refreshable blog, image naming and other keyword friendly generators that make it easy for search engines to quickly identify the content on the site and recommend it to new users. Most importantly, WordPress has been designed both for beginning Internet users and pros. No matter what level of experience a user brings to the table, the intuitive interface makes it simple to get tasks done in a fast time frame.
Search engines such as Google rank sites based not only on their relevance but the number of links and the rate at which the site refreshes its content. WordPress SEO offers users the ability to quickly create new content with a pre-formatted blog feature that makes it easy to paste in content, link images, and insert tags and keywords. By updating this blog on a daily or weekly basis, Google will categorize the site as an active content generator. Better yet, WordPress proposes tags based on the content of the article, which makes it a simple affair to quickly build a searchable profile and index of the content of the site.
Users will quickly learn that the more content they can build around certain tags, the better their rankings will be when Internet users search for those terms.
Active Web Group specializes in WordPress Search Engine Optimization by contributing our knowledge of marketing to the already highly effective and streamlined keyword and tag generators. In many ways, WordPress is like a tightly engineered car in need of a route map. Active Web Group can help companies pilot their WordPress SEO to success.
Active Web Group performs extensive research not only on the particular company of our clients, but their industry in general. We find out what keywords are working and what ones are overexposed. We help webmasters gravitate towards links that increase traffic and relevance. We suggest content topics and other Search Engine Optimization WordPress techniques that will boost the popularity of a site within a few hours of publishing. Most importantly, we provide our clients with an actionable list of tags they should attempt to include in their content.
Search engines are becoming increasingly particular about highlighting “useful” material from so-called “content farm” material. The best way to ensure that our clients receive the highest ranking is to create content that users find genuinely engaging. Luckily, this is not as difficult a task as it may seem. By focusing in on a particular topic or subject that is unique to our client’s industry, we encourage the development of original and compelling content. Creating blogs that attract interest is a key component of successful SEO, and we know how to do it.
Active Web Group has built its reputation on helping clients realize their full SEO potential using the incredible vehicle of WordPress. Getting attention — and keeping it — isn’t difficult for a genuinely intriguing and compelling website.