Do You Need to Create a Twitter Business Account? For many business leaders, social media in general and the Twitter platform in particular, are not considered viable marketing tools. In…
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The Key Differences Between Digital and Traditional Marketing
April 28th, 2016
Traditional Marketing vs. Digital Marketing There are many misconceptions as to what digital marketing really is and how it differs from traditional forms of marketing. The question often asked is,…
How Social Media has Changed Customer Service
March 18th, 2016
Customer service has evolved over the years. Looking back at the start of the first call centers in the 1960’s, companies have been searching for ways to better communicate with…
Tips for Creating Effective Social Media Ads
April 6th, 2017
It’s important for businesses to promote themselves, whether through brand awareness, sales, content marketing or other effective methods. While many companies understand that it’s important to advertise, they might not…
Internet Marketing Trends
March 2nd, 2009
With all of the pundits trying to predict the next online trend and telling everyone that they know what to expect or what they think will be coming down the…
Keyword Development – SEO vs. PPC
December 16th, 2015
Keywords are a vital part of creating an SEO campaign. When talking about developing PPC campaigns, proper keyword development is critical. After all, improperly chosen keywords can cost hundreds or…
How to Build the Right Messaging Strategy for Your Brand
June 13th, 2017
Here’s the fourth chapter of Active Web Group’s “How to Build Your Brand From Scratch” series. We’ll discuss how to build an effective Messaging Strategy. If you missed the last…
How to set up a Google Analytics Account
January 6th, 2017
Google Analytics Account Setup Websites have pervaded our culture in the past 10 years. It’s difficult to avoid using them. In the US, businesses rely on websites to generate leads…
AWG’s White Label Social Media Marketing (SMM)
Maximize Your Search Visibility on Facebook and LinkedIn
April 5th, 2019
There are endless ways for people to find your page on social networks, the search bar being one of them. The search bar is often overlooked because most users’ attention…