Articles Written by April Hennessy

PPC Is Like Having a Child

June 13th, 2012

People tend to treat their businesses like raising a child and often refer to it as their “baby”. PPC often feels like the same analogy. It’s new and refreshing and everybody wants to come and see this beautiful addition to your life. You have joy in wanting to show off your new “baby”. You keep her clean, you clothe her, make sure she is presenting herself in life in a respectful way, you spend money on her. Read More »

Website Marketing is like Buying Gas for Your Car

March 5th, 2012

So here you are with your new company website live and nothing is happening. You find yourself wondering why. Think of your website like a car. You spend thousands of dollars on this shiny new beautiful car. There it sits in your driveway. The only people that see it are the friends and family you told to come by and look at your new pride and joy. Read More »

The Importance of Hiring a Professional Marketing Company to Handle Your Pay-Per-Click Campaigns

February 14th, 2012

Inexperienced Pay-Per-Click (PPC) users might as well drive by the search engine headquarters and just throw their cash out the window. In this economy, companies are trying to absorb tasks in house that under better financial circumstances, they would not attempt. It is a big mistake to have an in house inexperienced employee to work on your PPC campaigns and it can mean the difference of thousands of dollars. Read More »

The Power of a Press Release

January 11th, 2012

Most people think of a Press release and think it is just a simple newsletter announcing some promotion or new product. Well, it is, but it is so much more than that. A Press Release can be a powerful tool that assists in SEO link building, brand awareness, as well as opens up opportunities for great sales leads. Read More »

Don’t Be So Quick To Point The Finger

August 19th, 2011

Companies that participate in Pay Per Click advertising (often referred to as PPC) often like to put the responsibility of sales on this advertising strategy. This is a common mistake and often results in companies prematurely cancelling their participation with these programs. Pay Per Click is not responsible. People place blame on PPC and shut down their campaigns when they see that they have cost them money and nobody purchased their service or product. Read More »

Tips on Advertising in Pay-Per-Click With Targeted Keywords

August 11th, 2011

Believe it or not, in today's world, there are still a lot of people out there that are unfamiliar with Pay-Per-Click Advertising, also known to the Internet savvy as PPC. Pay-Per-Click advertising is the program that is responsible for the ads on the major search engines that pull up on top and down the right hand side when you are searching the Internet. Read More »

Common Mistakes When Managing PPC on Your Own

May 6th, 2011

People often make common mistakes when making the decision to advertise their company and the products they sell through Pay-Per-Click advertising on the Internet. They look at what is entailed in creating a Pay-Per-Click program and decide to manage it themselves. When at a glance, it might seem simple, but there is so much more to it than just slapping in some keywords and an ad and letting them ride. Read More »