Direct business to business email marketing is an effective way to increase brand visibility as B2B sales cycles are longer than consumer marketing cycles. Your brand messaging will be retained longer and thereby is more likely to trigger sales. Active Web Group understands the B2B email process thoroughly and utilizes techniques effectively to ensure that your business will develop a loyal B2B email following. Active Web Group’s Email Marketing solutions focus on funnel marketing targeted businesses that want to receive your newsletters, press releases and promotional opportunities.
B2B Email Marketing is also one of the most cost effective means of broadcasting promotions and new to the market products to businesses worldwide. As one of the oldest forms of online marketing, Email is an ideal vehicle for customer interaction, to gain feedback on current products and to resolve issues associated with your products or services. Emails are also a great way to introduce current customers to new products. For business owners whose products are geared toward other businesses, B2B emails services could be a cost-effective part of your marketing process to gain more leads, conversions and an increased ROI.
How Can Your Business Use B2B Email Marketing?
- Cross Promotions – Cross promoting different products through a single email creates up-sell opportunities for businesses without the expense of marketing each product separately. When performed correctly, specific demographics can be matched with complementary products to greatly increase the conversion rate.
- Increase Product Awareness – Not every business will make purchase decisions based on an initial email, due to purchasing cycles and other factors, however, they will be made aware of promoted products and services. This alone can be a significant advantage towards future sales.
- Get Feedback – B2B Email Marketing allows current clients to offer feedback. This is a great way to interact with a customer base and keep them involved. It provides an additional opportunity to inform about other services or products that will solve a problem or fulfill a need that they have.
- Repeat Customers – Customer retention is important as it is much easier than prospecting for new customers. Obtaining new customers is important, however, taking care of current customers is essential. Email Marketing a great way to ramp up branding initiatives and to cement relationships with existing customers.
Why Does My Business Need Active Web Group’s B2B Email Marketing Services?
Active Web Group’s expert B2B Email Marketing services will assist your business to locate and target the most applicable business recipients for your products. Reaching the right market on a consistent basis is essential for gaining repeat sales and conversions.
Active Web Group will:
- Assist you to determine the right market for your products and services.
- Help you compose your email campaign messages with the right tone, graphics and HTML.
- Monitor and modify your Email Marketing campaigns based on B2B trends within the industry.
- Give all of your campaigns CAN-SPAM compliance with automatic unsubscribe features.
Decrease your overall marketing costs by implementing cost effective B2B Email Marketing solutions for your business. Our dedicated email marketing team has made Active Web Group a leading Digital Agency committed to assisting businesses to reach their full online potential.