Mobile Websites & Marketing

How to Get Free Press for Your Small Business

March 23rd, 2017

Free Press for Your Small BusinessRunning a small business can be difficult and while publicity might be the last thing you’re thinking about, it’s vital to your brand’s success. Even if your business does not have a substantial advertising budget, you can further your brand for free by incorporating the following PR strategies into your Marketing efforts. Oh, and best of all, each option is free:

Consider Local Outreach

Building a local following is ideal for a small business because it establishes a foundation for a loyal following. Start by finding local events or businesses to partner with, which can help with brand building, allowing for free press in the process. You can research ways to gain exposure for your brand by searching local news and directories; just remember to think outside the box.

Use HARO to Find Journalists

HARO (Help A Reporter Out) is a very popular tool used by PR Pros and Journalists alike. HARO helps journalists find sources for articles they’re writing, and PR Pros when they’re looking for exposure. Send a pitch to get featured in desired publications to be seen as an influencer in your industry.

Find Quality Niche Publications

Target the most quality impressions by researching the publications your demographics are most likely to read. Begin by focusing on a specific industry, and then locate the popular publications your demographics are reading.

Build Relationships with Appropriate Journalists

Getting featured isn’t guaranteed. Many times a proposed topic will provide an excellent springboard for your brand, but the required information source will disqualify you. Expect that there will be competition, as well. To maximize results from these media outlets, work to establish positive relationships with reporters for the following reasons:

  1. They will be more likely to feature your submission.
  2. They might be able to refer or point you to another source if they can’t use you for a particular story.
  3. The goal is to establish a relationship where you can help each other out – it’s a win-win!

Create and Promote a Blog

When positioned properly any business can benefit from writing a blog. Blogging provides a free platform that allows you to entertain and inform your audience, while promoting your expertise. This is a great way to stand out from your competition!
Promoting your blog is easier than promoting a product or service for several reasons:

  • It’s free entertainment, so potential customers won’t feel like they’re being sold.
  • It’s a way to offer information/news from a unique perspective.
  • A catchy blog topic can tie into buzz-worthy news for more impressions and clicks.

Example: Popular Social Media software companies like Hootsuite and Buffer blog about Social Media Marketing. They rarely mention their own products because they blog to entertain and inform. Regular readers see their brand with more authority and trust, thus increasing the likelihood of trying one of their products.

Guest Post for Relevant Blogs

Blog readers are typically very loyal, especially when it comes to popular niche blogs. Begin by researching the most popular and influential blogs in your industry, contact the blog owners and ask if they’re interested in contributors. By guest writing on reputable blogs, your word will be credible as readers already trust the platform, and you will receive free exposure in return!

Utilize Social Media Marketing

Regardless of industry, you have potential customers on social media – so it’s time to capitalize. Make a statement for your brand to break away from your competition. Creating organic content meant to be shared is a great way to promote brand awareness and drive more traffic to your website.

Social Media Marketing is meant to encapsulate the story of your brand. Rather than just promoting your services, you can tie in all other marketing efforts with Social Media. Whether you write a new blog article, guest post for a relevant blog, are featured in an appropriate publication, host/attend a local event, or anything else that’s newsworthy, use Social Media to tell your brand’s story!

Effective branding can be the difference between a company failing or succeeding, regardless of size. But as we have demonstrated above, Brand Marketing is a full-time, continuous job. Seeking guidance for your small business’ brand? Contact the experts at Active Web Group and experience the true power of professional branding at 1-800-978-3417!

It’s a Brave New World for SEO

September 7th, 2012

Back in high school when we waded through Brave New World and 1984 did we ever think our lives would be offered instant worldwide access via the Internet? And once it was made available we certainly became comfortable quickly with shopping and conversing online anywhere and at anytime. The only limitation had been the location of one’s desktop or laptop. ‘Not no more!

Building a Better Website: Think Mobile

July 11th, 2012

Internet Marketing is an industry that evolves constantly. First sites had to be scalable. And for years they have had to be SEO-friendly. Trending now: new sites must be flexible enough to support multiple site formats across different platforms: mobile, tablet, etc.

There are numerous ways for mobile users to access your site- a mobile browser, a mobile-ready version of your site, even by downloading an app your company has developed for this specific purpose. This posting will focus on one of Active Web Group’s newest and fastest growing services, creating mobile website versions from existing online business sites.

What’s Paramount

The credo for every mobile site should be pulled from that 1980s acronym: K.I.S.S (”Keep it simple, Stupid!”) The point being, do not replicate your mobile site with every parent site feature. That creates clutter and clutter creates navigation hazards and a frustrating user experience. And you do not want your customers to have a frustrating user experience!

What to do? Focus on the information your customers need to make a purchasing decision. And nothing else. If you sell outdoor displays, do not feature your full catalog on your mobile site. If it is summertime, upcoming and fall season items should be available. When the leaves fall, only winter and spring merchandise should be accessible.

Same Old Same Old

What makes a parent site functional should be taken into consideration for a mobile site as well. No Flash openers and no pop-ups. In short, by accessing only two or three screens your customer should be presented with the information required to make a purchase.

Simple design is crucial. Easy to see = Easy to use. Logos and branding elements from the parent site may be used throughout the mobile site. Keep these scaled back so that the user knows where he or she is without a billboard sized reminder that literally eats valuable small screen real estate.

Can You See Me Now?

Make interaction easy. Does your text display fully on the screen? If not, how prominent are your scroll bars? Be sure to make links and radio buttons larger than normal so these may easily be clicked. And be sure to track user experience. Ask your customers for feedback in exchange for a 10% discount on their next order…they will help you make your site more effective.

Testing and Tracking Your Mobile Site

Just as you would test your new parent site design across different browsers, try to test your mobile site on as many different phones and tablets as possible. It is so important that your site appear correctly on every device by every user. There are many ways to do this including specific mobile website testing tools. Google to find a selection and test until you find the right one for your specific needs.

Tracking your mobile site metrics faces a major challenge: nearly every mobile browser blocks third-party cookies, thereby preventing most analytics programs from working. There are first party tracking systems available at cost which do not create this situation and may be worth the investment.

Or you can just call Active Web Group. We craft site solutions for businesses who recognize that as in the Who song from decades ago, the world is “going mobile.” Take your business to the next level with Active Web Group today!

For more information on Mobile Website Development and Optimization, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!