Pay Per Click

Why You Need PPC with SEO

August 5th, 2017

Your online business needs more conversions and revenue and you’re about to sign with a digital agency for a either a customized Search Engine Optimization (SEO) campaign or a Pay Per Click (PPC) campaign. Fact is, you’ll reach and sustain your business goals faster using both in tandem. That is because over time, and with... Read More

What You Need To Know About the AdWords Update

June 16th, 2016

Google has announced some major updates for AdWords that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital ad... Read More

Are Facebook Pay-Per-Click Ad Campaigns Worth It?

May 24th, 2013

Putting together a PPC (Pay-Per-Click) campaign on Facebook seems easy; just build your Facebook page, connect with your audience by creating targeted ads based on location, demographics and interests and engage your audience with updates, anecdotes, news and more, promoting posts with ads to increase exposure.

PPC Marketing On Mobile Devices

July 27th, 2012

We constantly talk about the world of PPC (Pay Per Click) marketing as a whole; how it is always changing and how bidding techniques and strategies need to change and develop with it. This is no different when we are talking about PPC marketing on different types of devices, whether it be desktops/laptops, tablets or mobile phones.

There’s No Crying in Pay-Per-Click

July 23rd, 2012

Pay-Per-Click can be somewhat emotional and those of you that are a little more advanced in Pay-Per-Click Management will definitely understand where I am coming from. Pay-Per-Click can be a highly emotional roller coaster and you need to make sure that you keep a strict mind when managing your campaigns to the best of their ability while focusing on the end goal, and most importantly do not tie your heart strings to your keywords.

PPC Is Like Having a Child

June 13th, 2012

People tend to treat their businesses like raising a child and often refer to it as their “baby”. PPC often feels like the same analogy. It’s new and refreshing and everybody wants to come and see this beautiful addition to your life. You have joy in wanting to show off your new “baby”. You keep her clean, you clothe her, make sure she is presenting herself in life in a respectful way, you spend money on her.

PPC Strategies – Understanding The Need For Change

May 31st, 2012

Just like with so many things in today’s Internet Marketing landscape, PPC (Pay Per Click Marketing) is always changing and evolving, and in order to continue to maintain a successful campaign your strategies must change as well. Having been a part of the Internet Marketing world for the last 8 years I have seen many once thriving accounts begin to struggle.

Successful PPC Campaigns Take Time

February 17th, 2012

How many times have you been successful without a little time and effort? I would venture to say not many times. Like most everything else, successful PPC (Pay Per Click) campaigns are the same, they take time and effort. If you’re not prepared to focus on PPC and put in the time it takes to succeed, then you’re setting yourself up for failure.

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