Available for over 20 years and popular for over 15, the Internet and specifically its users can be viewed as both innocent and easily manipulated by unscrupulous websites. The myth that information found on the Internet is true is widely believed. In fact, much conjecture and outright opinion passes as fact online. Positive or negative, what we read online we generally take as truth.
Corporate reputation management is largely thought to be associated with Fortune 500 companies and the global commerce industry. However, with the age of the Internet upon on us, corporate reputation management is becoming more and more about smaller enterprises. It’s no longer a battle against headline scandals. Smaller online companies that offer computer parts or medical supplies are getting hit with negative press and it is affecting their profits.
Most people call us for help with web design, or SEO services, or Email Marketing, but occasionally we get a company who is having problems with their brand online, who are in need of Online Reputation Management services.
This particular company has problems in every way you could possibly imagine. First, they had negative press in regards to a certain aspect of their business, so if you Googled their name, it would show in the results. Next, to make it worse, if you started to type into Google the name of their company, let’s call it XYZ widget manufacturing, it would yield results within the Google suggest box, such as SCAM at the end of it or BANKRUPTCY. Now if that wasn’t bad enough, Google also shows related results at the bottom of the first ten results, called Exact Searches related to XYZ widget manufacturing, with more negatives results. So in essence, in this situation, we needed to attack on all three fronts.
We were able to successfully accomplish all of their goals within a short period of time, however depending on your business and regardless of whether the information is factual or not, there are creative ways that you can make the rankings disappear from the first page, and over time help to eliminate some of the search suggestions. While I am sure not going to tell you each specific way to do so, I will tell you this much. One of the first things you want to do if you own a company and have a similar online reputation situation is common sense strategies. For one, make sure that yourself and everyone else at your company is no longer Googling the string of negative characters, as this will only insure to keep the Google Search results related to your negative press.
The question here should not be “Do I need online reputation management?”, it really should be “Am I prepared to have the revenue stream of my business affected by X% and possibly do enough damage that we will never recover”, or should I spend a small amount of monies in the grand scheme of things and insure that the revenue stream of my company is well protected. I believe you all know the answer to that question.
For more information on our online reputation management services call us at 1-800-978-3417 or Contact Active Web Group and let us help you!