Whether you are launching a new business, service or product, or rebranding an existing one, it’s important to know where to start. Utilizing the knowledge of Active Web Group’s seasoned professionals, we’ve developed this basic guide to assist in understanding successful branding requirements. Within this guide we’ll outline the best methods, resources and tools necessary... Read More
Available for over 20 years and popular for over 15, the Internet and specifically its users can be viewed as both innocent and easily manipulated by unscrupulous websites. The myth that information found on the Internet is true is widely believed. In fact, much conjecture and outright opinion passes as fact online. Positive or negative, what we read online we generally take as truth.
Corporate reputation management is largely thought to be associated with Fortune 500 companies and the global commerce industry. However, with the age of the Internet upon on us, corporate reputation management is becoming more and more about smaller enterprises. It’s no longer a battle against headline scandals. Smaller online companies that offer computer parts or medical supplies are getting hit with negative press and it is affecting their profits.
Most people call us for help with web design, or SEO services, or Email Marketing, but occasionally we get a company who is having problems with their brand online, who are in need of Online Reputation Management services. This particular company has problems in every way you could possibly imagine. First, they had negative press... Read More