Websites are no longer allowed to be the “online business card” they once were. Instead, a company’s website is a living, breathing reflection of their business, and a poorly maintained website can have just as negative an impact on revenue as a run-down brick-and-mortar store would.
Previous Penguin and Panda updates seemed to target those who practice black or gray hat SEO tactics instead of SEO best practices. Its current focus, quality onsite and offsite SEO, particularly backlinks, appear to be penalizing SEO specialists for performing the very processes and procedures that were considered valid for most of the past decade. Read More »
Pay-per-click (PPC) is one of the best ways to get fast, targeted traffic to a website or blog. Whether you’re selling medical supplies or handmade quilts, PPC ads can have your website selling products in under an hour. While there are a lot of advantages to having PPC ads displayed, there are a few factors that can easily dissuade potential customers and your ad ranking in the search engines. Here are a few tips that you must abide by when you are researching and implementing your PPC ad campaigns.