Google’s ads platform, a staple since 2000, has undergone a name change. Say goodbye to Google AdWords, and hello to Google Ads. By any other name, this Google ad search offering is still Pay-Per-Click advertising. This means the only question that business decision makers should be asking themselves is, ‘What can Google Ads do for my business and my bottom line?”
The reason behind the Google ad search name change is to demonstrate the brand’s expansion. Originally, AdWords was launched as a platform for running text ads on Google Search. Today its advertising reach extends across ‘Search, Google Display Network (including apps and websites), Gmail, and YouTube. This much broader communication system prompted the name change.