eCommerce refers to products or services that are bought and sold over the Internet. eCommerce systems use technologies such as electronic funds transfers, Internet Marketing and inventory management systems to process these online transactions. Creating and maintaining business websites where goods may be purchased and these transactions are completed entirely online is known as eCommerce Development. Business-to-business and business-to-consumer ventures, consumer-based virtual retail stores, auction sites, subscription sites and corporate exchanges are common examples.
How eCommerce Web Technology Will Benefit Your Business
There are 1.5 billion people worldwide who are currently connected to the Internet, and millions upon millions of these people are using eCommerce websites to buy everything from pizza to their vacation homes. Every business that sells goods and services online, regardless of their size and the number of products and persons served, requires eCommerce Development to ensure their site dovetails their current requirements and is scalable to fulfill future expectations. The goal for sound eCommerce Development is to create websites that serve as a valuable business sales tool and as a passive source of income requiring only maintenance to increase that firm’s ROI.
Why an eCommerce Website Is Your Best Salesperson
The best salespeople are talented individuals, yet need to be paid for their skills and have only a finite amount of bandwidth. Your website will never take a break or be late to work or clock out after 8 hours. It will, however, maintain a high rate of efficiency with its ability to handle many customer interactions simultaneously with FAQs and a self-checkout process. While some feature live chat for assistance, a content-rich eCommerce website will anticipate and fulfill every expectation site visitors will have and lead them towards the checkout in fewer steps.
These sites will even facilitate the sales funnel to ensure that once your visitor makes their selection, that the checkout process is engaged and the site visitor quickly becomes a customer. Your e-store can even provide recommendations with features such as an auto-suggest which searches for recommended items. This feature will engage prospective buyers and help them evaluate options that may better suit or properly complement their potential purchase, just like a great salesperson would encourage upsells.
The Benefits of eCommerce Development/Social Networks Integration
On-site, satisfied customers will influence future sales with built-in product ratings and reviews. Off-site, your eCommerce website will promote social sharing and introduce your wares or services to new user communities, such as on Pinterest and LinkedIn. Either way, the word will spread, buzz will be created, and your e-store will enable expansion into new markets thereby increasing profits exponentially. To summarize: eCommerce bridges both geographic and time constraints to put products and services before consumers everywhere. By utilizing AWG’s expert eCommerce development, your business will now be open 24 hours a day, every single day.
eCommerce Stores = Low Overhead Cost
Unlike traditional brick and mortar stores, eCommerce Development supercedes brick and mortar store requirements such as employee costs, insurance, electricity usage and phone bills, among other expensive overhead costs. Additionally, you won’t need to clean it, you can stock only what is needed and payments are instant eliminating the need for cash handling. Even advertising space is free on your own site. Self-advertise new product lines and attractive offers right on your homepage or strategically placed ads for accessories on specific product pages.
Creating a seamless experience for your shoppers encourages repeat customers. Convenience and ease of use creates consumer loyalty which leads to increased spending and higher price margins and greater ROI.
Trusted eCommerce Development from Active Web Group
Active Web Group will provide your company with a fresh and effective eCommerce web presence that will reinforce your branding, improve your online visibility, keep visitors on your site longer and help potential customers to find you. We can facilitate the sales funnel and ensure that site visitors are engaged and will likely quickly convert to customers. Call us today for a no-cost consultation.