Hauppauge, NY, June 18, 2012 — Active Web Group, Inc. (AWG), the award winning online marketing company headquartered in Hauppauge, New York, today announced a Free Pay Per Click Analysis for interested online business owners. Pay Per Click is a proven way to assist firms to attract more visitors to their websites. However it is not a process for inexperienced users. Active Web Group has evaluated many eCommerce websites with a critical eye toward gauging if this process is right for their business. AWG will also advise the owners on how to find just the right balance between natural and non-organic search initiatives to maximize their Internet Marketing spend.

“The ‘beauty’ of a Pay Per Click campaign is that it is relatively quick to implement – it can take just a few minutes to start getting targeted website traffic,” states Pat Norton, Vice President and Director of Business Development, Active Web Group, Inc. “And new web businesses are not the only firms that may benefit from our Free Pay Per Click Analysis. We’ll show them the value of a solid PPC campaign to their business,” he notes. “For others in highly competitive markets a few carefully selected keywords may be just what they need to attain and maintain first page search engine rankings,” Norton adds. “While the process may appear simple, it requires due diligence,” Norton states. “Active Web has the experience and expertise to evaluate their business needs and to make suggestions that will assist them to achieve their eCommerce business goals,” he concludes.

A pay-per-click marketing campaigns’ success is measured through conversions. That is, the combination of keywords and ad clicks that are being converted into sales or even leads at a determined cost. Presently, the largest Pay-Per-Click search engines are Facebook, Google Ads, Yahoo! Search Marketing and MSN/Bing with Google and Yahoo! reaching approximately 80% of all Internet searches. AWG’s Free Pay-per-Click Analysis includes the caveat that PPC is not a marketing technique that should be entered into lightly. With PPC, clients pay for every visitor a search engine sends to their site. If not properly managed it is possible to incur expensive click charges without reaping the benefit of more site visitors and increased sales.

Active Web Group encourages interested business owners to take advantage of the Free Pay Per Click Analysis by visiting Active Web Group’s website. The review is without obligation. Often, when presented with Internet Marketing options Active Web has available, many elect to have Active Web Group develop an online strategy that allows them to regain their competitive position and realize and even exceed their online business objectives.

A full-service agency, Active Web Group also has extensive experience in Web Design, Digital Media, Programming (all proficiencies including php, asp and asp.net), Email Marketing, Social Media Marketing, Graphic Design, eCommerce, Magento Ecommerce, WordPress eCommerce and custom solutions.

Patrick Norton, Vice President & Director of Business Development
Active Web Group, Inc. 30 Oser Avenue, Ste. 500, Hauppauge, NY 11788
800-978-3417 https://www.activewebgroup.com