Lake Side Emotions

Lake Side Emotions, a boutique offering select vintages to wine enthusiasts, contacted Active Web Group to realize its vision for its online store. The Active Web Team learned the nuances of this very niche business to educate and sell packaged assortments of fine wines to connoisseurs. Visitors to the Lake Side site are visually transported to European vineyards, learn about the current selections offered and are guided toward making just the right choice for their discriminating palates. AWG created a site that allows Lake Side to attract new clientelle and retain existing buyers through blogs and monthly promotions. The site’s reason for its success is summed up in its motto: “Life is too short to drink bad wine.”

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