Why Your Online Business Needs Mobile Commerce

Five years ago most businesses did not have a mobile-friendly website. At the time, it wasn’t necessary, but that online landscape has changed. Google has famously stated that mobile search users now eclipse desktop users. As consumers, however, we are not fixed to one channel. From our desktops at home and at work, to our cell phones and tablets on the go, increasingly we are using more than one form of mobile device during our waking hours.

AWG Views Mobile eCommerce From a Different Vantage Point

Active Web Group is aware that consumers are driven by technological changes and that these changes create opportunities for our clients and their demographics alike. Even if you feel your site is not attracting many mobile users, and only a small percentage of your online business is drawn from mobile ecommerce today, there are compelling reasons why your website should be a mobile-friendly web design.

At AWG we look at mobile traffic metrics differently. Maybe the reason you are drawing a small percentage of mobile users is that your website is too difficult for smartphone and tablet users to negotiate. In fact, you could be losing business and not even knowing it. If you have a higher bounce rate than before, losing potential revenue due to a non-responsive site could likely be the reason.

Given Google’s statistic that more goods and services are being purchased while their users are on the go, shouldn’t your online business be as mobile-friendly as possible? If you think you cannot afford to address mobile commerce users via a responsive web design, perhaps you are missing an opportunity to edge out your competition. The longer online business owners wait to acknowledge mobile eCommerce, the greater likelihood their enterprises will lose market share as more competitors recognize the value of creating a website with an omni-channel advantage.

Speak with our knowledgeable Internet Marketing Specialists to determine your best course of action to tap into the exponentially growing mobile commerce market. We will be glad to create a mobile-centric strategy that is a good fit for your business and budget. Call us today at (800) 978-3417!