Not All PPC Marketing and Management Services Are Created Equal
Pay-Per-Click (PPC) advertising/marketing campaigns have emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the fundamentals of PPC just isn’t enough to build an effective Pay-Per-Click campaign, especially in a market with a large amount of competitors.
The Internet is widely populated by a vast number of services promising to help you manage your Pay-Per-Click marketing campaign, but it can be a daunting task to try to choose one from amongst the hundreds that offer tips, tricks, exclusive features, and knowledge of the latest search engine marketing techniques.
Too often, many of these services rely only upon generic marketing techniques, and are unable to factor in additional criteria, such as specifically targeted search terms, and the importance of SEO in conjunction with a PPC marketing campaign. Regardless of how much a company might pay for their results to appear in a search engine query for a particular keyword, if a competitor utilizes better paid search terms, or the ad copy is inadequate, then all your paid search marketing efforts will have been in vain.
Additionally, the ability to thoroughly analyze the results of your Pay Per Click advertising and make changes as necessary is an essential component of any good PPC marketing service. Click conversion is an important statistic, but even more important and often overlooked are the actual impressions an ad receives. If your ad isn’t showing, it isn’t going to be clicked on; it’s as simple as that, and poor impression numbers are often due to poor keyword use.
Active Web Group is a reputable PPC Management service, such that will assist you to select keywords that are not only relevant to your business, but will also remain competitive and help your ad receive a high impression rate. Additionally, AWG’s PPC Management service will create an ad with an attention-grabbing headline and captivating copy, to ensure that your ad will be clicked on by your target market. Regardless of your business, there is ample competition online, each will attempt to outrank and overshadow your ad. Combining quality SEO with ad copy that is tantalizing yet to the point has never been more requisite or more difficult to achieve.
Because many PPC Management services are profit-oriented without providing any real value-added service, Pay-Per-Click has become stigmatized. Companies that have attempted a PPC marketing campaign and suffered poor results, conclude that PPC marketing is a waste of time and money. This can stem from poor PPC Management practices, waging in-house campaigns with unqualified staff members, or by hiring a service that does not live up to its promises.
Active Web Group is a leading Internet Marketing agency that has achieved success for our clients by building and managing their corporate PPC advertising campaigns. The SEO professionals at Active Web Group possess a thorough knowledge of Pay-Per-Click marketing techniques, and understand the value and importance of competitive keywords, SEO ad copy and ad placement. Properly targeted impressions and high click-through rates are the result of experience and expertise, an Active Web Group-managed, PPC marketing campaign hallmark.