Preparing for Google Analytics 4

September 7th, 2022

…the first time, Google Analytics 4 is the new analytics version, destined to become the new industry benchmark, and it is very different from Google’s traditional platform. What’s so new?…

Understanding the Key Differences between Universal Analytics and Google Analytics 4

September 20th, 2023

Two big players have emerged in the vast realm of web analytics: Universal Analytics (UA) and Google Analytics 4 (GA4). As website owners and digital marketers strive to gain valuable…

How to set up a Google Analytics Account

January 6th, 2017

…tracking properly, whether you’ve been tracking traffic for years or are setting up your first account. Fix My Google Analytics Account How to set up a new Google Analytics Account…

Google Analytics Services by Active Web Group

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Boosting Sales with Google Shopping for the Holidays

December 17th, 2019

…pop up for product-related search queries? An extensive shopping feed! Google Shopping has been considered one of the largest growth opportunities for online retailers, accounting for 76% of Retail Search…

Google Ads Impact to Not Migrating to Google Analytics 4

May 29th, 2023

…What many businesses fail to realize is that their Google Ads performance can be dramatically impacted by the upcoming shift to Google Analytics 4 (GA4). Starting on July 1, 2023,…

Updating Your Google PPC to Performance Max

October 24th, 2022

…Google Ads you’ll be able to judge campaign performance more readily using creative assets, audience signals, and optional data feeds as desired. How can you get started using the Google…

How Small Businesses Can Take Advantage of Google’s Local Carousel

October 17th, 2013

…business profile. Create and Verify Your Profile The first thing you are going to need is a Google+ profile. Google+ is the social network used by Google to verify your…

5 SEO Tools You Should Be Using For Your Website

October 20th, 2015

…is Yoast SEO for Drupal 7. Google Analytics Every website should have an associated Google Analytics account, it’s as simple as that. As one of the standard of SEO tools,…

Google Shopping Is Allowing Free Listings

May 18th, 2020

…free listings. PayPal Integration Google also announced a new PayPal integration with The Google Merchant Center. This will allow Google to pull in sellers faster and to verify merchants. Google…

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