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The 80/20 Rule of Search

January 19th, 2007

…is that for SEM to live up to its promise, it is time for a completely new model – the 80/20 rule of search. The idea behind this rule is…

Boosting Sales with Google Shopping for the Holidays

December 17th, 2019

…pop up for product-related search queries? An extensive shopping feed! Google Shopping has been considered one of the largest growth opportunities for online retailers, accounting for 76% of Retail Search

Updating Your Google PPC to Performance Max

October 24th, 2022

…your keyword-based Search initiatives to locate and convert more customers across every Google channel including YouTube, Display, Search, Discover, Gmail, and of course, Maps. Just precede each term with ‘Google’…

Five Steps to Increase Traffic With a Company Blog

March 21st, 2014

…four blog feeds: The Moz Blog for company supported topics and important announcements; The YouMoz Blog for user written blogs to be shared with the community; Rand’s Blog, which is…

Optimizing Your Landing Pages

June 19th, 2012

…page is where most users are going to “land” during their search engine or direct marketing clicks. Because of its importance, the landing page for your website or blog must…

Understanding Web 2.0 Design

December 22nd, 2010

…content from different sources and ignore the website’s visual design. Mixing searches with RSS can tag RSS feeds based on specified topics. Feedster and PUbSub are excellent examples of this….

Google Shopping Changes

June 8th, 2012

Recently Google announced a major change in the shopping results channel or shopping feed. Google Shopping is typically seen in about the 3rd position on the search engine results page…

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