Preparing for Google Analytics 4

September 7th, 2022

…the first time, Google Analytics 4 is the new analytics version, destined to become the new industry benchmark, and it is very different from Google’s traditional platform. What’s so new?…

Understanding the Key Differences between Universal Analytics and Google Analytics 4

September 20th, 2023

Two big players have emerged in the vast realm of web analytics: Universal Analytics (UA) and Google Analytics 4 (GA4). As website owners and digital marketers strive to gain valuable…

How to set up a Google Analytics Account

January 6th, 2017

…tracking properly, whether you’ve been tracking traffic for years or are setting up your first account. Fix My Google Analytics Account How to set up a new Google Analytics Account…

Mastering Social Media Competitor Analysis: A Guide to Effectively Monitoring Your Competition

January 10th, 2024

…of social media competitor analysis and provide a step-by-step guide to effectively monitor your competition for increased conversions. Recognizing the Importance of Social Media Competitor Analysis Social media competitor analysis…

Google Analytics Services by Active Web Group

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Boosting Sales with Google Shopping for the Holidays

December 17th, 2019

…pop up for product-related search queries? An extensive shopping feed! Google Shopping has been considered one of the largest growth opportunities for online retailers, accounting for 76% of Retail Search…

Google Ads Impact to Not Migrating to Google Analytics 4

May 29th, 2023

…What many businesses fail to realize is that their Google Ads performance can be dramatically impacted by the upcoming shift to Google Analytics 4 (GA4). Starting on July 1, 2023,…

How Social Media has Changed Customer Service

March 18th, 2016

…making blunders on social media, but rarely (if ever) do we hear when brands are doing a great job. The reality is companies see social media as an opportunity to…

Unleashing the Power of Website Competitor Analysis: The Right Ways to Conduct a SEO Competitive Analysis

November 15th, 2023

…note of their SEO strategies – keyword usage, backlinks, meta descriptions, and more. Evaluate Their Social Media Presence and Engagement Social media platforms provide invaluable insights into your competitors’ customer…

How to Stay Current with Social Media Trends

May 17th, 2017

…Social Media Today Social Media Examiner Post Planner Content Marketing Institute Get The Latest Trends Analyze Your Own Social Media Metrics Utilize Social Media analytics for personal performance (use in…

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