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Updating Your Google PPC to Performance Max

October 24th, 2022

…more quality conversion and increased value through real-time performance optimization via Smart Bidding. Combining Google’s superior automation bidding technologies across bidding, budget optimization, targeted audiences, creatives, attribution, etc. Performance Max…

Five Steps to Increase Traffic With a Company Blog

March 21st, 2014

…able to find it. The two most commonly used URL formats are http://www.example.com/blog and http://www.example.com/blog is used when a website’s Content Management System (CMS) allows for a feed to be…

SEO for eCommerce Category Pages

August 14th, 2014

…the possibility of duplicate content. example.com/couches/leather-couches/?sort=price example.com/couches/leather-couches/?color=black example.com/couches/leather-couches/?stock=yes example.com/couches/leather-couches/?id=2 Learn more about eCommerce If you need to use parameters to make your shopping cart function, make sure you use the…

2023 eCommerce Tips to Improve Conversions

April 17th, 2023

combined will give you an undeniable upper hand over the competition. With the right tools and proper knowledge of the practice, eCommerce conversion rate optimization can actually be relatively simple….

Duplicate Content and URLs – Understanding Canonicalization

October 16th, 2014

…Another fairly common, but much more minor, canonicalization problem is the inconsistent use of trailing slashes, like the examples shown below: http://example.com/page/ http://example.com/page Usually this is just caused by sloppy…

Bigger Isn’t Always Better

October 10th, 2013

…is how many users are completing an order on the site. While raising the number of emails sent in the first place will theoretically raise the number of orders completed,…

The Wrath of Google

February 28th, 2011

…better for, complained. Does that mean that if I or the people at my company complain about our competitors that are doing better for our key terms than us, then…

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