Understanding the Key Differences between Universal Analytics and Google Analytics 4

September 20th, 2023

Two big players have emerged in the vast realm of web analytics: Universal Analytics (UA) and Google Analytics 4 (GA4). As website owners and digital marketers strive to gain valuable…

Preparing for Google Analytics 4

September 7th, 2022

…Google Analytics 4 promises to provide accurate data collection without breaching privacy mandates. It is scalable and designed for present and future data collections requirements. Google Analytics 4 Highlights Here’s…

How to set up a Google Analytics Account

January 6th, 2017

…1. Log into http://analytics.google.com/analytics/web 2. Click on Admin 3. Under the account dropdown, choose “Create New Account” at the bottom of the list. ***Note*** Each Google account has a limit…

Boosting Sales with Google Shopping for the Holidays

December 17th, 2019

…pop up for product-related search queries? An extensive shopping feed! Google Shopping has been considered one of the largest growth opportunities for online retailers, accounting for 76% of Retail Search…

Google Analytics Services by Active Web Group

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Google Ads Impact to Not Migrating to Google Analytics 4

May 29th, 2023

As the world’s most widely-used search engine, Google has the power to make or break the online visibility of brands. Its search engine algorithms and advertising systems play a huge…

Updating Your Google PPC to Performance Max

October 24th, 2022

…Google Ads you’ll be able to judge campaign performance more readily using creative assets, audience signals, and optional data feeds as desired. How can you get started using the Google…

Duplicate Content and URLs – Understanding Canonicalization

October 16th, 2014

…are a two main options: Use hashtag parameters. Be aware Google Analytics won’t track these properly using the standard tracking script. Use the URL Parameters section in Google’s Webmaster Central…

The Wrath of Google

February 28th, 2011

…some space for a Twister mat and a mini-fridge. I’m just saying…. How did Google find out? Somebody told on them. A competitor of Overstock.com contacted Google to complain. My…

How Small Businesses Can Take Advantage of Google’s Local Carousel

October 17th, 2013

…Angeles]? Google experimented with letting you specify a service area in Google Places, but that program is now shutdown, and there is no equivalent in Google+ for Business. People have…

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