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Pay-Per-Click Terms You Need to Know

September 17th, 2010

…used methods of attracting visitors to your website is called Pay-Per-Click. This is also more commonly referred to as PPC. With Pay-Per-Click, you create targeted keyword ads. These are short…

Utilizing Pay Per Click’s Tools

January 27th, 2012

…grows more competitive daily. Google Ads Pay Per Click advertising tool is a very useful guide that estimates potential traffic to your site. Additionally, it selects relevant keywords or phrases…

Getting the Most From Your Pay-Per-Click Campaigns

November 3rd, 2011

…out of your Pay-Per-Click campaigns. For those unfamiliar with Pay-Per-Click, it is an Internet Marketing strategy used to direct traffic to websites. Advertisers pay the publisher (typically a website owner)…

Five Steps to Increase Traffic With a Company Blog

March 21st, 2014

…able to find it. The two most commonly used URL formats are http://www.example.com/blog and http://www.example.com/blog is used when a website’s Content Management System (CMS) allows for a feed to be…

Understanding The Basics Of Pay-Per-Click Advertising

August 24th, 2011

Businesses worldwide typically focus on broadening their marketing to include Pay-Per-Click advertising in an effort to enhance traffic to their site. Many ask, what is Pay-Per-Click? Pay-Per-Click, also known as…

SEO for eCommerce Category Pages

August 14th, 2014

…the possibility of duplicate content. example.com/couches/leather-couches/?sort=price example.com/couches/leather-couches/?color=black example.com/couches/leather-couches/?stock=yes example.com/couches/leather-couches/?id=2 Learn more about eCommerce If you need to use parameters to make your shopping cart function, make sure you use the…

Common Pay-Per-Click Mistakes & How to Avoid Them

February 28th, 2011

…to get people to click the ad and become new customers. The success rate varies for each company, but there are common Pay-Per-Click mistakes to avoid that will increase the…

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