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Boosting Sales with Google Shopping for the Holidays
December 17th, 2019
…Getting Organized Next, organize your product data feeds so you can stay on top of everything. We suggest sorting ad groups by brand or category. Bidding Rather than bidding on…
Preparing for Google Analytics 4
September 7th, 2022
…impede the collection of analytics data. New Privacy Protection laws have diminished the capability of data collection. Internet users are simply demanding more privacy and security, so some browsers, such…
Five Steps to Increase Traffic With a Company Blog
March 21st, 2014
…able to find it. The two most commonly used URL formats are http://www.example.com/blog and http://www.example.com/blog is used when a website’s Content Management System (CMS) allows for a feed to be…
SEO for eCommerce Category Pages
August 14th, 2014
…the possibility of duplicate content. example.com/couches/leather-couches/?sort=price example.com/couches/leather-couches/?color=black example.com/couches/leather-couches/?stock=yes example.com/couches/leather-couches/?id=2 Learn more about eCommerce If you need to use parameters to make your shopping cart function, make sure you use the…
Establishing an Effective eCommerce Website
February 28th, 2007
…addition, this area should include a comprehensive list of FAQs, details on how to place an order, shipping, and privacy policies, and contact information (company’s physical address, telephone and fax…
Security and Dating? The Big Takeaways From Facebook’s F8 Conference
May 4th, 2018
…gone too far. To combat this, Mark Zuckerburg placed a lot of emphasis on Facebook’s “People First” policy in an effort to bring Facebook back to what it was when…
Duplicate Content and URLs – Understanding Canonicalization
October 16th, 2014
…Another fairly common, but much more minor, canonicalization problem is the inconsistent use of trailing slashes, like the examples shown below: http://example.com/page/ http://example.com/page Usually this is just caused by sloppy…
Three Tips for Increasing the Visibility of Your LinkedIn Profile
December 1st, 2009
…deem valuable. Syndicate your blog feed If you desire, you can also syndicate your blog feed directly on your LinkedIn profile page by utilizing the blog feed application made available…
Updating Your Google PPC to Performance Max
October 24th, 2022
…more quality conversion and increased value through real-time performance optimization via Smart Bidding. Combining Google’s superior automation bidding technologies across bidding, budget optimization, targeted audiences, creatives, attribution, etc. Performance Max…