…Getting Organized Next, organize your product data feeds so you can stay on top of everything. We suggest sorting ad groups by brand or category. Bidding Rather than bidding on…
…the possibility of duplicate content. example.com/couches/leather-couches/?sort=price example.com/couches/leather-couches/?color=black example.com/couches/leather-couches/?stock=yes example.com/couches/leather-couches/?id=2 Learn more about eCommerce If you need to use parameters to make your shopping cart function, make sure you use the…
…and Google, the mac daddy of all search engines, to demonstrate our points. Know that Google uses two methods for finding and reading your site: your sitemap and its proprietary…
…other site metrics. 6. Create and Install Sitemap Think of a sitemap as a table of contents for your sites. It tells the search engines that there are new web…
…able to find it. The two most commonly used URL formats are http://www.example.com/blog and http://www.example.com/blog is used when a website’s Content Management System (CMS) allows for a feed to be…
…Another fairly common, but much more minor, canonicalization problem is the inconsistent use of trailing slashes, like the examples shown below: http://example.com/page/ http://example.com/page Usually this is just caused by sloppy…
…deem valuable. Syndicate your blog feed If you desire, you can also syndicate your blog feed directly on your LinkedIn profile page by utilizing the blog feed application made available…
…more quality conversion and increased value through real-time performance optimization via Smart Bidding. Combining Google’s superior automation bidding technologies across bidding, budget optimization, targeted audiences, creatives, attribution, etc. Performance Max…
…viewing websites frequented by your target audience and comparing the content available on the example sites with what is currently on your site. Once you have completed this research, the…
…Backlinks. Whatever you want to call them, links that come from other sites are still a very important ranking factor. Analyze your site and your competitors’ sites to find out…
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