…Getting Organized Next, organize your product data feeds so you can stay on top of everything. We suggest sorting ad groups by brand or category. Bidding Rather than bidding on…
…able to find it. The two most commonly used URL formats are http://www.example.com/blog and http://www.example.com/blog is used when a website’s Content Management System (CMS) allows for a feed to be…
…having your website work for both “http://www.example.com” and “http://example.com”. Your IT department may have told you this is “better”, your website works both ways no matter what someone types, but…
…content from different sources and ignore the website’s visual design. Mixing searches with RSS can tag RSS feeds based on specified topics. Feedster and PUbSub are excellent examples of this….
…the possibility of duplicate content. example.com/couches/leather-couches/?sort=price example.com/couches/leather-couches/?color=black example.com/couches/leather-couches/?stock=yes example.com/couches/leather-couches/?id=2 Learn more about eCommerce If you need to use parameters to make your shopping cart function, make sure you use the…
…days of the mobile web, phone browsers were pretty limited. Instead of overwhelming under-powered browsers with full websites that were difficult to read and hard to display, website designers created…
…viewing websites frequented by your target audience and comparing the content available on the example sites with what is currently on your site. Once you have completed this research, the…
…you try to slide past them, but they will share what’s really good. A secondary component of really good compelling content is it will generate links. If your content is…
What is Link Building? Link building is the process of collecting backlinks to your website. A backlink is a hyperlink that brings a user from one website to yours. One…
…content campaigns in order to maximize your reach and credibility with your audience. Create Compelling and Relevant Content Your B2B content must be compelling, relevant, and valuable to grab and…
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