Google Patents and Algorithms; Very Complex, Very Valuable

August 15th, 2013

Did you know that Google patents their own algorithms? These algorithms certainly aren’t a tangible property in terms of our five senses, but when it comes to Internet Marketing, they…

Boosting Sales with Google Shopping for the Holidays

December 17th, 2019

…pop up for product-related search queries? An extensive shopping feed! Google Shopping has been considered one of the largest growth opportunities for online retailers, accounting for 76% of Retail Search…

Updating Your Google PPC to Performance Max

October 24th, 2022

…Google Ads you’ll be able to judge campaign performance more readily using creative assets, audience signals, and optional data feeds as desired. How can you get started using the Google…

Google Shopping Is Allowing Free Listings

May 18th, 2020

…free listings. PayPal Integration Google also announced a new PayPal integration with The Google Merchant Center. This will allow Google to pull in sellers faster and to verify merchants. Google…

How to Help Your Business Rank for Local Search Terms

January 6th, 2014

…by setting up a Google Author Account, but the process is pretty technical. If you are using your Google+ business page you can also connect the two using the Google…

Google+ Shutdown: Leveraging Google My Business

April 23rd, 2019

…the issue. Google+ had been the search engine’s social network. During first quarter 2018, however, Google came clean and announced that the private data of possibly half a million Google+…

How to Combine Google Ads with Other Channels to Retarget, Nurture, and Convert

February 21st, 2024

…Google Ads Retargeting To effectively combine Google Ads with other channels, it’s essential to understand the various retargeting options available through Google Ads. These include: 1. Standard Remarketing This involves…

Preparing for Google Analytics 4

September 7th, 2022

…be known as the ‘user journey’. Now, the sun will set on Google’s traditional format as of July 2023. Enter Google Analytics 4 which marks a turn towards a new…

Google Shopping Changes

June 8th, 2012

Recently Google announced a major change in the shopping results channel or shopping feed. Google Shopping is typically seen in about the 3rd position on the search engine results page…

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