Advances in mobile technology have resulted in an explosion of mobile smart phone applications, which can do everything from help you compose a grocery list to identify bird calls to check your stock portfolio. From a marketing standpoint, the potential for new, creative ways to reach consumers is staggering, as consumers are more frequently utilizing their smart phones as an extension of their computer.
Of course, in order to entice users to download a company’s smart phone application to their mobile device, it must be engaging in some manner, and offer something of value other than a commercial about a company’s products and services.
A company’s smart phone application can serve as an extension of their website, offering up-to-the-minute information regarding products and services, company news, and industry-related information. Or it can attempt to engage consumers on an entirely new level, while still increasing brand awareness. The possibilities are endless.