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Whether you’re utilizing your own in-house marketing department or outsourcing to a web marketing company, it is critical that your email marketing campaign is CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) compliant. Not exactly sure what that is, or whether or not your emails meet the criteria set forth by the FTC? It’s in your best interest to find out quickly, before you hit the send button on one more campaign.
When you have a new product to promote, information regarding an event, or important news to share, it is critical that your message reaches your target base in a timely fashion. Simply waiting for prospects to visit your site is not feasible or cost-efficient, especially when you can easily place your information directly in front of the eyes of thousands overnight.
A lot has been said about the subject of email marketing, and numerous tips, tricks and techniques have been discoursed throughout the Internet on blogs, forums, and by web marketing companies. But more often than not, the subject matter focuses on the content of the email, and fails to address a critical factor that may render your entire email marketing campaign ineffective, no matter how outstanding the content of your emails might be.
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